The Financial Freedom Group is a collection of interlinked financial services companies working towards a shared mission: Making financial wellbeing accessible to everyone.
- Wealthbit (https://wealthbit.co/) = Tech meets financial empowerment. We built the Financial Freedom Programme to HR professionals and CEOs who want to offer a meaningful way to address their employees' financial stress. Our “financial coach in your pocket” consumer app is in beta.
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Cinnabar (https://cinnabarim.com/) = A boutique investment management firm supporting South Africa's financial advisors in giving more holistic investment advice to their clients.
- GCI (https://gci.co.za/) = Tech meets holistic advice. Our advisors show their clients a full picture of their financial setup to answer “How far are all the independent pieces together getting you?”.
We're at a pivotal stage and building a marketing function that will grow with us.
You'll be the second dedicated marketing hire in the group, working directly with the CMO to take ownership of day-to-day marketing across our brands.
This isn't a role where you'll be building a full-scale marketing operation for three companies at once. Each brand is at a different stage, and so is the marketing. What you will be doing is running focused, high-impact work on the channels that matter most right now, and building the foundations (positioning, messaging, CRM infrastructure) that everything else will eventually stand on.
The right person for this role is someone who is comfortable with ambiguity, takes initiative, and can think strategically about audiences while being perfectly happy to write a newsletter or update a landing page themselves.
Brand & content
- Own the social media presence and monthly newsletters for two brands (Wealthbit and GCI), from strategy to publishing
- Develop and maintain consistent tone of voice and messaging across channels
- Work with the CMO to define and document positioning and ICP clarity for each brand
Email & campaigns
- Build and manage email marketing programmes across brands — nurture sequences, campaign sends, segmentation
Plan and execute multi-channel campaigns aligned to business objectives (lead gen, activation, retention)
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Website & CRM
- Own website updates — copy changes, landing pages, new sections — without needing to route through a developer
Set up and maintain CRM workflows and marketing automation (lead capture, tagging, nurture flows)
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Reporting & optimisation
- Track performance across channels and produce regular reporting
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Use data to make informed decisions on what to double down on and what to cut
Skills can be learned. What's harder to teach is the instinct to figure things out.
We care as much about your growth trajectory as your current CV. If you don't yet have experience in one of the areas below but have a demonstrable track record of throwing yourself at unfamiliar territory (picking up a new tool, owning something outside your brief, teaching yourself what the job needed), we want to hear from you anyway.
Ideally, you bring
- 3–5 years of generalist marketing experience, ideally with some B2B and B2C exposure
- Strong writing skills: You can adapt tone for an HR director and a 35-year-old professional investor without it feeling like two different people wrote it
- Hands-on experience with email marketing tools
- Comfortable owning a CMS: You don't need a developer to update a webpage
- Social media management experience beyond just posting: Strategy, scheduling, engagement, light reporting
- Analytical enough to build a basic dashboard and know what to do with it
Highly self-directed; you don't need a manager to tell you what's next
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Strong advantage
- Experience in financial services, fintech, or a regulated industry
- Familiarity with performance marketing (Meta, Google, LinkedIn) — enough to brief an agency or run a small campaign
- Experience marketing to both B2B (HR/professional) and affluent B2C audiences
- South African market knowledge, particularly around the R30k+/month income segment
- Market related salary
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Direct access to and mentorship from an experienced CMO
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Real ownership
- Exposure across multiple brands and business models
- Access to group provident fund
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Performance-based bonus pool
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15 days of leave/year, growing with tenure
If you're early-to-mid career and want to compress your learning curve significantly, this is that role.
