Optimi is looking for a high-calibre, strategic and hands-on Marketing manager to drive the marketing function across a diverse group of companies. This role requires a well-rounded marketer with both strategic depth and operational excellence. The ideal candidate should be a structured, process-driven thinker who can lead teams, integrate marketing with sales, and deliver measurable business growth across both B2B and B2C environments, ideally within the education sector.
REQUIREMENTS
-
Bachelor’s degree in Marketing or related field.
-
Honours or Postgraduate Degree (advantageous).
-
10 + years marketing experience across multiple marketing disciplines.
-
Minimum of 5 years’ experience managing and leading marketing teams.
-
Proven experience in both B2C and B2B environments.
-
Experience in ATL and BTL marketing initiatives.
-
Strong understanding of digital marketing, CRM systems, analytics platforms, and lead generation.
-
Proven experience managing suppliers, agencies, stakeholders, and marketing budgets.
-
Strong reporting, analytical, and presentation skills.
-
Proficiency in Microsoft Office Suite, CRM systems, BI and reporting tools.
-
Fluent in English (written and verbal communication).
DUTIES
-
Lead the development and execution of integrated multi-channel marketing strategies aligned to business objectives.
-
Oversee the marketing function across digital marketing, branding, content, campaigns, PR, and lead generation initiatives.
-
Manage ATL and BTL campaigns across B2B and B2C market segments.
-
Analyse campaign performance, market trends, customer insights, and ROI reporting.
-
Develop and maintain reporting frameworks, dashboards, and KPI tracking.
-
Manage websites, social media platforms, PR activities, suppliers, agencies, and promotional material.
-
Collaborate with sales teams to optimise lead generation and customer engagement.
-
Coordinate and manage internal and external events, expos, and activations.
-
Lead, mentor, and develop the marketing team while driving operational efficiency and accountability.
-
Ensure alignment between marketing activities and overall company strategic objectives.
-
Identify and mitigate risks within the marketing function.
-
Drive cross-functional collaboration especially with the sales team.
The position is based in Centurion.
Should you not receive a call from us within 14 days, please consider your application unsuccessful.
