Head of Growth (Digital Marketing)
Location: Northmead, Benoni, Gauteng (Hybrid)
Job Type: Permanent (Half-Day / Flexible Hours Considered)
About Us
DocTalk is an innovative South African digital healthcare platform connecting patients with HPCSA-registered doctors through secure virtual consultations.
As we continue to grow nationally, we're looking for an experienced, results-driven Head of Growth to lead our marketing strategy, increase brand awareness, and drive user acquisition.
This is an exciting opportunity to play a key role in scaling a fast-growing health-tech business.
About the Role
We are seeking an experienced digital marketing professional with a proven ability to grow brands, acquire customers, and deliver measurable business results.
Reporting directly to the CEO, you will be responsible for developing and executing DocTalk's growth strategy while working alongside our Social Media Coordinator to maximise the effectiveness of our marketing efforts.
This role is ideal for someone who enjoys combining strategic thinking with hands-on execution in a dynamic, entrepreneurial environment.
Key Responsibilities
- Develop and implement DocTalk's overall growth marketing strategy.
- Increase brand awareness across South Africa.
- Drive app downloads, user registrations, and patient consultations.
- Plan, manage, and optimise paid digital campaigns across Meta, TikTok, Google, and other digital platforms.
- Analyse campaign performance, customer acquisition costs, and return on investment.
- Identify new growth opportunities and marketing channels.
- Manage website optimisation, SEO, email marketing, and customer engagement initiatives.
- Develop influencer and strategic marketing partnerships.
- Mentor and support the Social Media Coordinator.
- Prepare weekly and monthly marketing performance reports with recommendations for continuous improvement.
- Collaborate with management on campaigns supporting medical schemes, pharmacies, and corporate partnerships.
Minimum Requirements
- Minimum 5 years' experience in Digital Marketing, Growth Marketing, or Brand Marketing.
- Proven success in growing brands, digital platforms, or mobile applications.
- Strong understanding of Meta Ads Manager, TikTok Ads, Google Ads, Google Analytics, and digital marketing best practices.
- Excellent analytical, communication, and project management skills.
- Highly organised with the ability to manage multiple projects simultaneously.
- Self-motivated and results-oriented.
Advantageous
- Experience within healthcare, fintech, or technology industries.
- Experience marketing mobile applications.
- SEO and CRM marketing experience.
- Startup or high-growth business experience.
- Team leadership or mentoring experience.
What We Offer
- Hybrid working environment.
- Flexible working hours.
- Opportunity to help shape one of South Africa's growing digital healthcare platforms.
- Collaborative and entrepreneurial culture.
- Direct involvement in strategic business decisions.
- Performance-based incentives linked to agreed KPIs.
- Opportunities for career growth as the company expands.
Salary
R18,000 – R25,000 per month, depending on experience, plus performance-based incentives.
How to Apply
Please submit:
- Your CV
- A brief cover letter outlining why you're the ideal candidate
- Examples of successful digital marketing or growth campaigns you've managed (if available)
- to [email protected]
Pay: R15 000,00 - R25 000,00 per month
Work Location: Hybrid remote in Benoni, Gauteng
