MAIN PURPOSE OF POSITION:
The Digital Marketing Specialist will be responsible for managing and maintaining all digital marketing efforts for the company, including website management, social media, digital campaigns, and reporting. This role requires strong skills in content management, SEO, social media engagement, and PPC campaign management. The ideal candidate will be able to create engaging content, track performance metrics, and develop strategies to enhance the company’s online presence.
Performance Standards
Maintain Company Websites:
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Ensure content on all company sites is kept up-to-date, relevant and accurate.
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Assist with the creation of new landing pages (dual responsibility with manager)
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Ensure that the content of all sites is well-structured and easy to find from a UX perspective. (dual responsibility with manager)
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Apply SEO best practices to company websites.
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Assist with content updated and management for the company websites.
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Keep copy up to date and create new content at appropriate times.
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Assist with website troubleshooting
Social Media Management:
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Review and create social media content that is engaging,
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relevant and aligned to campaign objectives.
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Post and schedule organic social media on buffer for group companies. Ensuring that content is reviewed before posting and links are working correctly.
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Social media reporting. Monthly buffer reports per division/group companies and strategies for improvements to organic posting.
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Managing the day-to-day handling of all channels such as LinkedIn, Facebook, Tik-Tok, Twitter, Instagram & YouTube - adapting content to suit the different channels. Messenger management based on response templates approved by group companies.
Assist with Digital Campaigns:
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Assist with the creation of digital marketing plans and strategies.
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Monitor redirects, click rate, bounce rate, and other KPIs.
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Keep a project sheet for all campaigns.
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Set up and Manage PPC campaigns and budgets effectively. Weekly reporting on budget spend to Creative and Digital Marketing Manager.
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Manage lead generation campaigns for the group companies and brands.
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Prepare and present campaign reports regularly (weekly). Look at studio consolidation for reporting.
General:
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Prepare and present reports regularly.
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Manage and update all marketing tools and resources.
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Stay up to date with developments and generate new ideas to draw the audience’s attention across all online marketing mediums.
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Provide creative ideas for lead generation, lead qualification, communication, brand awareness, and engagement.
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Manage, track, and report digital marketing activities and ROIs
Internal training associated with competencies:
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During the first week of your employment, you'll be presented with a meticulously crafted learning map de-signed to seamlessly guide you through your on-the-job training experience.
Minimum Qualifications:
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Matric
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Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.
Minimum Experience:
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Minimum of 3 years’ experience in digital marketing or a similar role.
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Proven track record of managing and executing successful SEO, PPC, and social media campaigns.
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Experience in managing and maintaining company websites.
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Hands-on experience with marketing tools such as Google Analytics, Google Ads, Buffer, HubSpot, or simi-lar platforms.
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Strong understanding of UX/UI principles and SEO best practices.
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Physical Requirements:
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Reliable transportation.
Office Requirements:
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Office-based working environment.
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Semi-formal dress code.
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Working hours are from 08:00 – 17:00.
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Excellent international business language skills (English), both written and verbal.
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Reliable transport to and from the office.
NOTE:
- This is a permanent position subject to a successful three-month probationary period.
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You will be required to perform such duties as reasonably required by the business.
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Your job description may be amended from time to time if it is valid and reasonable.
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You will serve the Company or any Associated Entity in such capacity as management may reasonably require.
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Duties must be performed` faithfully, diligently, and to the best of your abilities.
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You agree to use your best endeavors to promote the best interests of the Company and any Associated Entity.
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You may be required within reason, to work outside of set duties and/or perform in more than one role.
