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Paid Media Marketing Specialist - Contract

PEP -
Northern Suburbs, Western Cape

Apply Now

Job Details

Part-time

Full Job Description

Responsible for driving the comprehensive digital strategy to maximize user engagement, website traffic, and e-commerce conversion rates. This encompasses hands-on campaign management across all digital channels (social media, Google, and PEP’s websites), utilizing continuous performance analysis and a 'test and learn' approach to optimize the digital user experience and achieve key marketing and sales objectives.

KEY RESPONSIBILITIES

Traffic & Engagement: Drive high-quality traffic to the e-commerce store and monitor metrics like Time on Site, Bounce Rate, and social media engagement across paid, organic, and referral channels.
Conversion Optimization: Implement Conversion Rate Optimization (CRO) strategies, including A/B testing on landing pages, product pages, and the checkout flow, to efficiently convert traffic into sales.
Retention & CLV: Maximize Customer Lifetime Value and retention through effective post-purchase marketing, focusing on personalization, segmentation effectiveness, and reducing customer churn.
Performance Marketing: Analyse, Optimise, and report on and make recommendations for Paid Media campaigns (Google Ads, Meta/Facebook/Instagram Ads, TikTok) with a clear focus on achieving target ROAS and managing Customer Acquisition Cost (CAC).
Budget Management: Set up and manage the annual e-commerce marketing budget, making data-driven decisions on spending to ensure targets are met with no over or underspends.
Collaboration: Work cross-functionally with internal stakeholders (UI/UX Designer, SEO specialist, Data Analysts) and external partner agencies to maximize online revenue.

JOB INCUMBENT REQUIREMENTS

Proven track record in managing Paid Media campaigns (eg: Google Ads, Meta/Facebook/Instagram Ads, and/or TikTok) with a focus on direct revenue generation and achieving target ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).
Deep operational knowledge of major Ecommerce Platforms (eg: Shopify), including experience with inventory syncing, third-party app integration, and core platform marketing features.
Hands-on experience with Conversion Rate Optimization (CRO), including using tools like Google Optimize, Hotjar, execute, and analyze A/B tests on product pages, landing pages, and the checkout flow.
Analyse and optimise email, SMS and push notification performance.
Strong analytical proficiency with Google Analytics 4 (GA4) or a similar web analytics tool to interpret traffic sources, measure funnel drop-off points, attribute conversions, and translate data into actionable marketing strategies.
Experience in SEO and Content Marketing for product-based websites, including keyword research for product categories, on-page optimization, and generating high-quality blog or informational content that drives organic traffic.
Direct experience managing product data feeds and ensuring data quality for channels like Google Shopping (Performance Max) and social media catalogs.

FUNCTIONAL KNOWLEDGE & SKILLS

Platform Proficiency: In-depth knowledge of how to operate, optimize, and pull reports from core platforms, specifically:
Web Analytics: Expert-level use of Google Analytics 4 (GA4) (or similar tools like Adobe Analytics) for segmentation, funnel analysis, and conversion tracking setup.
Ad Platforms: Deep working knowledge of the Google Ads (Search, Shopping/PMax) and Meta Ads Manager interfaces, bidding strategies, and creative best practices.
Email Service Providers (ESPs): Partner with Email marketing team to execute effective DM campaigns and automated communication workflows, such as abandoned cart and recommended product mailers.
Data and Reporting: Ability to clean, manipulate, and visualize data using tools like Google Sheets (pivot tables, VLOOKUPs) and ideally, Data Visualization tools (e.g., Looker Studio) to present performance insights clearly.
Creative Assets Management: Functional knowledge of the technical specifications required for various ad and email placements (e.g., image aspect ratios, file sizes, video lengths) and familiarity with basic image/video editing tools or briefing in-house creative teams.
Basic Web/Coding Literacy: Understanding of core web technologies to effectively communicate with development teams, including:
- HTML/CSS basics for minor email template adjustments or landing page debugging.
- Familiarity with JavaScript and Tag Management Systems (TMS) like Google Tag Manager for event tracking implementation.
- Understanding of site speed optimization best practices and their impact on SEO and conversion rates.
Search Engine Optimization (SEO) Tools: Practical experience using SEO tools like SEMrush, Ahrefs, or SimilarWeb for keyword research, competitive analysis, technical audits, and monitoring backlink profiles.
Budget Management: Functional skill in allocating, tracking, and forecasting marketing budgets down to the campaign level and ensuring spending is aligned with target CPA (Cost Per Acquisition) and ROAS goals.

Competencies required: Decisive, Service Oriented, Stress Tolerance, Persuasiveness, Negotiating, Result Oriented, Devotion to Quality, Planning

CLOSING DATE: 31 May 2026

If you are interested and meet the minimum requirements, please submit your CV to our Direct Hire platform.

If you do not hear from us within 4 weeks of the closing date of this position, please regard your application as being unsuccessful.

PEP strives for equal opportunity in terms of its employment equity guidelines.

Apply Now

Refine Your Search

online paid media specialist jobs

Paid Media Marketing Specialist - Contract

Social Media Specialist

Senior Social Media Specialist

Intern / Junior Social Media Marketer

Digital Performance Manager

Digital Media Manager

Digital Marketing Manager (80-100%)

Digital Marketing & eCommerce Specialist

Paid Social Media Specialist

Social Media and Email Marketing Specialist (remote)

Growth and Marketing Specialist (remote) – Client-facing role

Financial Manager (Remote) – Client-facing role

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