Summary
We are seeking a strategic and results-driven *Senior Digital Marketing Appointment Setter* to join our high-performing business management team. This role is critical in shaping our sales pipeline by identifying, engaging, and scheduling high-quality appointments with prospects across the UK, US, and AU markets.
The ideal candidate is a seasoned strategist who not only excels in appointment generation but also possesses the ability to train and mentor junior DM setters, ensuring consistency and excellence across the team. You will leverage deep expertise in digital outreach, consultative engagement, and cross-market targeting to drive measurable client acquisition outcomes.
Your strategic mindset, communication precision, and leadership potential will directly influence both team performance and business growth. This is a remote, performance-driven role for a proactive professional who thrives in dynamic environments and is committed to continuous improvement and team development.
Responsibilities
- Strategically generate and qualify high-value leads across the UK, US, and AU markets using targeted outreach on Facebook, Instagram, and LinkedIn.
- Schedule and confirm appointments with prospective clients for sales and consultation teams, ensuring alignment with business goals and timelines.
- Develop and implement data-driven outreach strategies tailored to regional market nuances and client personas.
- Maintain accurate, real-time records of all outreach activities, appointment outcomes, and client interactions in CRM systems.
- Collaborate with marketing and sales teams to refine targeting, messaging, and follow-up workflows for improved conversion performance.
- Train, guide, and mentor junior DM setters in best practices for outreach, engagement, and appointment scheduling.
- Monitor and report on key performance metrics including appointment conversion rates, response rates, time-to-appointment, and regional performance trends.
- Stay ahead of platform algorithm changes, social media trends, and industry developments to continuously optimize outreach effectiveness.
- Proactively identify and qualify prospects using firmographic, behavioral, and engagement-based criteria to ensure high-quality appointments.
Requirements
- 4–5 years of proven experience in appointment setting, sales, or digital marketing within a business management or B2B environment.
- Demonstrated success in generating qualified appointments with measurable impact on sales pipeline growth.
- Expertise in using Facebook, Instagram, and LinkedIn for professional outreach, lead generation, and relationship building across UK, US, and AU markets.
- Strong strategic mindset with the ability to design and refine outreach campaigns based on performance data and market insights.
- Proven ability to train, coach, and develop junior team members in appointment setting and digital engagement techniques.
- Proficient in CRM platforms (e.g., HubSpot, Salesforce, Zoho) and digital calendar tools for scheduling and reporting.
- Exceptional written and verbal communication skills with a professional, consultative tone across multiple time zones and cultures.
- Self-motivated, highly organized, and capable of managing multiple priorities in a remote, results-oriented environment.
- Comfortable with performance-based targets and a proactive approach to problem-solving and process improvement.
Pay: R58,00 - R80,00 per hour
Education:
Experience:
- ESL teaching: 1 year (Required)
- ESL Trainer: 1 year (Required)
Work Location: Remote
