As the Website, CRM and eCommerce Specialist for Ford South Africa (SAF), you will be at the heart of our digital transformation. Your primary mission is to ensure the flawless execution and delivery of our digital ecosystem management, customer relationship management (CRM), and lead management strategy.
You will act as a critical bridge between local marketing initiatives, agency partners, and the International Markets Group (IMG) Central Team. If you are a customer-obsessed, data-driven marketer who thrives in a collaborative, fast-paced environment, this is your opportunity to shape the digital customer journey for an iconic global brand.
In this role, you will drive the execution of our digital customer experience, aligning technical platforms with business goals to deliver measurable results. Your key responsibilities include:
o Strategic Alignment: Align all digital touchpoints with our brand strategy and Ford's global organizational standards.
o Customer Journey Management: Manage and optimize the customer lifecycle to deliver key KPIs using insights from quantitative and qualitative behavioral data.
o Web Development & Project Management: Coordinate, manage, and execute website development projects in close partnership with internal teams and external agency partners.
o Stakeholder Management: Serve as the primary liaison between agency partners, Dealers, the IMG Central Team, and various Sales & Marketing stakeholders.
o Analytics & Insights: Own web analytics and insights, translating complex data into executive-level reporting and strategic recommendations.
o Performance & Lead Generation:
o Support the sales pipeline, meeting lead generation and lead nurturing targets.
o Successfully launch and implement new content and customer engagement tools across relevant customer-facing digital touchpoints.
o Leverage market research and user insights to drive actionable, strategically applied results.
o Strategic & Analytical Mindset: Strong capabilities in web analytics, with the ability to translate complex data and behavioral insights into clear, actionable digital strategies.
Digital & Project Management Skills: Experience coordinating and executing website development projects with internal teams and external agencies, ensuring alignment with brand standards.
o Stakeholder & Relationship Management: Proven ability to act as a key liaison between internal skill teams, agency partners, Dealers, and various Sales & Marketing stakeholders.
o Results-Driven & Adaptable: A strong drive for results, excellent multitasking abilities, and the resilience to manage multiple digital initiatives under tight deadlines.
o Collaboration & Communication: Exceptional presentation, communication, and interpersonal skills, with a natural ability to collaborate cross-functionally across diverse teams.
o Education: National Diploma or Degree in Marketing, Sales, or an equivalent qualification (an Honours degree would be an advantage).
o Experience: Minimum of 5 years of automotive experience within Marketing & Sales.
o Digital Expertise: Direct experience in Digital Marketing and managing Digital Platforms is highly advantageous.
