Company Description
CleverProfits is a financial services firm that simplifies entrepreneurship. We help online businesses in the US build highly profitable and sustainable businesses. We offer growth-focused services to a variety of clients in different industries, including digital and social media marketing agencies, coaches and course creators, consultants, affiliate and network marketers, influencers and streamers, SaaS and E-commerce businesses. CleverProfits uses the latest cloud platforms to serve businesses remotely from anywhere in the world.
Role Overview
The Marketing Manager at CleverProfits owns our brand strategy and creative content. This role exists to make sure everything we put in front of prospective clients, our messaging, our creative assets, our content, is sharp, on brand, and built to convert.
You'll work alongside a full time Paid Media Analyst, who owns analytics and ad performance, and a social media contractor, who executes our day to day social posting. Your job is to set the creative and brand direction they both work within, generate the content itself, and hold the line on quality. You'll use performance data from the analyst to sharpen your creative decisions, and you'll brief and review the contractor's output to keep it consistent with our brand.
This role requires strong written English, a genuine feel for brand voice, and comfort working on content for an accounting or financial services audience.
Responsibilities
- Own Brand Strategy and Messaging: Define and maintain a consistent brand voice, positioning, and messaging framework across every channel, website, ads, social, email, and sales collateral.
- Generate Creative Content: Write and concept the actual content, copy, ad creative, video and content briefs, website copy, that carries our brand and drives engagement.
- Quality Control Creative Output: Review and refine content produced by the social media contractor and any other creative vendors, so everything published matches brand standards before it goes live.
- Drive Engagement and Conversion: Build content and creative aimed at pulling people toward our website and ads, with a clear line of sight to converting that attention into future clients.
- Collaborate with Paid Media: Work closely with the Paid Media Analyst to turn performance data into sharper creative and messaging decisions, without owning the analytics yourself.
- Support Sales: Align marketing content and messaging with sales goals, and give the sales team the assets and support they need.
- Manage Creative Contractors: Brief, direct, and manage the social media contractor and other freelance creative resources to keep output on time and on brand.
- Stay Ahead of Trends: Track content and brand trends in financial services and in creative marketing more broadly, including what competitors are doing.
What We Are Looking For
- Proven experience owning brand strategy and producing creative content, not just managing marketing operations or process.
- A strong writing sample or portfolio showing brand voice, marketing copy, or creative campaign work.
- Comfortable using performance data (provided by our Paid Media Analyst) to inform creative decisions, without needing to be the analyst.
- Experience with accounting, financial services, or B2B professional services content is highly beneficial.
- A bachelor's degree in marketing, communications, or a related field is preferred.
- Practical, hands on skills in content creation: strong copywriting, working knowledge of design tools (like Canva or Adobe), and comfort briefing or lightly editing video.
- Familiarity with Go High Level (GHL) is a nice to have, not a requirement.
- Someone who communicates clearly and productively with the rest of the team.
- Grit: unwavering perseverance and resilience through setbacks and obstacles.
- A DIY mentality, someone who tackles challenges through self initiated effort and resourcefulness rather than waiting to be told.
- Accountability for their own performance, with a genuine commitment to delivering excellent work.
- A touch of quirkiness. We want someone comfortable expressing individuality and unique ideas, not fitting a mold.
What We Offer
- Work directly with our CEO
- A dynamic and supportive work environment where initiative and creativity are genuinely valued.
- Hybrid working environment, in office 3 times per week.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- A chance to be part of a company that is making a real difference in the financial success of businesses around the globe.
- Lunch in office everyday
