The marketing manager's primary responsibility is to devise comprehensive marketing strategies aimed at promoting our music across diverse platforms, including radio, TV, out-of-home, and social media.
Additionally, they will collaborate with the department on crafting compelling images and advertisements while developing effective marketing plans. This role requires a keen understanding of the music industry landscape and a creative approach to engaging audiences effectively.They must excel in executing and implementing plans, bringing strategies to life with accuracy and promptness. Creativity and innovation are key to devising campaigns that resonate with audiences and drive album, EP, or single sales.
The liaison between clients and the record label, the artists, plays a crucial role in developing and implementing creative ad campaigns to drive album, EP, or single sales and engagement. This involves considering various factors, such as the artist's personality, past campaign branding, and identifying untapped audience segments.
Moreover, the marketing manager must collaborate closely with internal teams, monitor campaign performance, and stay abreast of industry trends to ensure the success of marketing initiatives. They must demonstrate creativity and innovation in their approach, constantly seeking new ideas and strategies to elevate the impact of marketing campaigns.
Manage all aspects of artists’ campaign development from conception to completion, implementing comprehensive, creative marketing initiatives for each project focused on audience engagement, growth, and product.
Formulate and maintain project budgets, allocating resources accordingly in collaboration with core team members, departments, finance, and management.
Develop ideas to maximise exposure for artists through performances, special appearances, promotions, grassroots marketing, and content development and strategy.
Stay up-to-date on marketing, digital, social, short-form, and pop culture trends.
Manage music releases, set campaign timelines, and oversee release logistics, ensuring timely delivery of project needs.
Work closely with artists, management, the brand team, and the digital team for campaign updates and goal communication.
Proficient in MS Packages (Word, Excel, PowerPoint, Outlook) and IT related systems, with proven experience in data analysis to inform strategic decision-making processes;
Possesses a comprehensive understanding of music distribution strategies and platforms; Strong teamwork, time management, and organisational skills are needed to effectively collaborate with colleagues and meet deadlines;
Motivated, innovative, and detail-oriented, with a proactive approach to problem-solving and goal achievement;
Flexible, dynamic, and diplomatic, capable of adapting to evolving business needs and navigating diverse stakeholder relationships;
Proficient in major social media and music platforms, including Instagram, Facebook, Twitter, YouTube, Apple Music, etc;
Experienced in developing, creating, and implementing marketing plans, from conception to execution;
Diversity and inclusion Universal Music is an equal opportunities employer and committed to the principle of diversity. Disclaimer The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Marketing, Streaming & Digital Media
