The OOH Business Unit Director is responsible for leading, growing, and commercially managing the Out-of-Home business unit across iProspect clients. This role provides strategic direction across OOH planning, buying, vendor partnerships, client leadership, operational delivery, and performance accountability. The Director is expected to build a future-fit OOH offering that drives client value, protects revenue, unlocks growth opportunities, and ensures excellence across static, digital, programmatic, and integrated OOH solutions.
Job Description:
Key responsibilities:
Business Unit Leadership & Commercial Growth:
Lead the OOH business unit strategy, ensuring the offering is commercially viable, differentiated, and aligned to iProspect’s broader media and client growth objectives.
Own revenue growth, margin protection, pipeline development, and the identification of new OOH opportunities across existing and prospective clients.
Develop clear operating models, workflows, and standards that ensure consistent excellence across OOH planning, buying, implementation, and reporting.
Strategic OOH Planning & Product Excellence:
Provide senior strategic oversight across integrated OOH plans, including roadside, mall, transit, airport, place-based, digital OOH, and programmatic OOH environments.
Ensure OOH recommendations are grounded in audience insight, location intelligence, traffic movement, reach, frequency, visibility, contextual relevance, and business outcomes.
Champion innovation in OOH, including data-led planning, dynamic creative, programmatic activation, measurement frameworks, and cross-channel amplification.
Client Leadership & Senior Stakeholder Management:
Act as the senior OOH lead for key clients, providing strategic counsel, thought leadership, escalation support, and confidence in the quality of the agency’s OOH recommendations.
Build trusted relationships with client stakeholders, internal client leadership teams, strategy, investment, digital, creative, finance, and operations teams.
Translate client business objectives into clear OOH strategies, measurable outcomes, and commercially sound recommendations.
Investment, Trading & Partner Management:
Lead strategic relationships with media owners, specialist suppliers, technology partners, and production partners to secure quality inventory, competitive pricing, innovation, and added value.
Oversee negotiation principles, trading governance, inventory selection, supplier performance, and buying quality across the OOH portfolio.
Ensure commercial controls are in place across pricing, approvals, purchase orders, delivery commitments, reconciliation, and billing accuracy.
Performance, Measurement & Accountability:
Set clear measurement frameworks for OOH activity, including reach, frequency, impressions, share of voice, location quality, campaign delivery, proof of posting, and post-campaign effectiveness.
Ensure reporting moves beyond delivery metrics to provide actionable insight, learnings, and recommendations for future planning cycles.
Hold the team and partners accountable for accurate implementation, reporting integrity, campaign governance, and continuous improvement.
Tools Adoption, Utilisation & Team Training:
Drive the adoption, consistent utilisation, and ongoing optimisation of dentsu developed OOH planning, mapping, audience, traffic, measurement, reporting, workflow, and financial governance tools across the OOH team.
Establish minimum standards for tool usage, ensuring that OOH recommendations, inventory evaluation, audience rationale, supplier comparisons, campaign tracking, proof of posting, and post-campaign reporting are supported by the appropriate platforms and data sources.
Lead structured training, onboarding, refresher sessions, and capability-building programmes to ensure all OOH team members can confidently use approved tools and apply them to client work, operational delivery, and commercial decision-making.
Monitor tool utilisation, identify capability gaps, and work with internal teams, media owners, and technology partners to improve adoption, data quality, process compliance, and overall team effectiveness.
People Leadership & Team Development:
Lead, coach, and develop OOH planning, buying, and operations talent, building the capability required to support current client demands and future business growth.
Create clear roles, responsibilities, workflows, quality-control standards, and escalation processes across the OOH team.
Foster a culture of accountability, collaboration, commercial ownership, and proactive problem-solving.
Financial Management & Operational Governance:
Own budget oversight, revenue forecasting, margin management, supplier cost control, and financial risk management across OOH activity.
Partner with finance and client teams to ensure accurate billing, reconciliation, purchase order management, and compliance with client commercial requirements.
Identify operational risks early and implement controls to protect the agency, client relationships, and campaign delivery.
Industry Leadership, Compliance & Market Reputation:
Stay close to market developments, industry tools, OOH regulation, measurement standards, media owner capability, emerging formats, and competitive activity.
Represent iProspect credibly in the OOH market and contribute to thought leadership, pitch work, client education, and agency reputation building.
Ensure all OOH activity complies with relevant legal, regulatory, client, and internal governance requirements.
Skills & Qualifications:
Education: Bachelor’s degree or diploma in Marketing (advantageous), Advertising, Media, Business Management, or a related field. A postgraduate qualification or leadership development experience would be advantageous.
Experience: 8+ years’ experience in media planning, buying, OOH strategy, media owner partnerships, or specialist OOH leadership, with proven experience managing clients, teams, budgets, supplier relationships, and commercial outcomes.
Skills:
Strong strategic understanding of the OOH ecosystem, including static OOH, digital OOH, programmatic OOH, place-based media, production considerations, trading models, and measurement approaches.
Strong working knowledge of relevant OOH planning, audience, mapping, traffic, measurement, and industry tools, including ROAD 2.0 where applicable.
Proven ability to embed tool adoption, usage discipline, training, and governance across a specialist media team.
Excellent commercial negotiation, trading, vendor management, and senior stakeholder management skills.
Ability to interpret data, market intelligence, audience movement, and campaign performance to guide strategic decision-making.
Strong financial acumen, including forecasting, margin management, budget control, reconciliation, billing governance, and commercial risk management.
Confident executive-level communication, client presentation, escalation management, and cross-functional leadership capability.
Personal Attributes:
Commercially minded, accountable, and comfortable owning the performance, reputation, and growth of a specialist business unit.
Strategic, solutions-led thinker with the ability to balance client ambition, commercial reality, operational complexity, and executional excellence.
Strong people leader who can build capability, manage pressure, resolve issues, and create a high-performance team culture.
Location:
Sandton
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent
