Job Description:
Marketing Coordinator Key Responsibilities
1.1 Strategic Planning and Market Analysis
- Develop and implement comprehensive marketing strategies.
- Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.
- Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions.
- Forecast market trends and develop strategies to capitalize on market opportunities.
1.2 Brand Development and Management
- Oversee the brand strategy for a range of our beauty products.
- Collaborate with Brand Managers to develop and implement effective branding and positioning strategies.
- Ensure consistent brand messaging across all marketing channels and materials.
- Monitor and analyse brand performance, adjusting strategies as needed.
1.3 Leadership and Team Management
- Lead, mentor, and supervise the marketing team, providing guidance and support in their marketing initiatives.
- Set clear team goals and performance metrics; evaluate team performance and provide feedback.
- Foster a collaborative team environment that encourages innovative thinking and risk-taking.
- Develop and manage the professional growth and training of team members.
1.4 Product Marketing and Promotion
- Develop marketing plans and campaigns for consumers (including both digital and traditional media strategies where applicable).
- Collaborate with sales teams to align marketing strategies with sales objectives.
- Oversee the production of promotional materials and marketing collateral.
- Ensure compliance with industry regulations and standards in all marketing activities.
1.5 Stakeholder Collaboration
- Work closely with cross-functional teams, including Regional and Branch Managers, regulatory affairs, and external partners, to ensure cohesive brand strategies.
- Liaise with key industry players, beauty professionals and staff to build brand awareness and credibility.
- Participate in industry events, conferences, and workshops to stay updated with market trends and to network with industry experts.
1.6 Budget Management
- Develop and manage the marketing budget, ensuring effective allocation of resources for maximum impact.
- Monitor spending and adjust budgets as necessary to optimize marketing ROI.
1.7 Reporting and Analytics
- Regularly report on marketing campaign results and market research findings to head of marketing.
- Utilize analytics tools to track campaign performance and adjust strategies accordingly.
1.8 Innovation and Continuous Improvement
- Encourage and implement innovative marketing techniques and technologies to stay ahead in a competitive market.
- Continually assess and improve marketing processes and strategies for greater efficiency and effectiveness.
1.9 Digital & Website Management
- Oversee company websites to ensure content is up-to-date, user-friendly, and aligned with brand strategy.
- Manage e-commerce functions, including product uploads, pricing updates, promotions, and online merchandising.
- Coordinate with developers/IT for technical improvements, SEO optimization, and website performance tracking.
- Implement website analytics to monitor customer behavior and conversion rates, providing insights for continuous improvement.
1.10 Supplier & Partner Management
- Manage relationships with external marketing, creative, and production suppliers to ensure timely delivery of campaigns and assets.
- Source and negotiate with third-party service providers (designers, photographers, printers, media agencies, etc.) to achieve cost-effectiveness and high-quality outcomes.
- Maintain a supplier database and performance tracking system.
- Ensure external suppliers align with brand guidelines and company standards.
1.11 Retail & Trade Marketing Management
- Coordinate and send out marketing assets (POS materials, digital assets, promotional content) to retail partners.
- Develop and manage retail activations, in-store promotions, and visual merchandising strategies.
- Source, evaluate, and onboard new retail partners to expand distribution and brand visibility.
- Act as liaison between sales and retail partners to ensure brand consistency across all retail touchpoints.
- Monitor retail performance and provide regular reports on product movement and campaign effectiveness.
1.12 Traditional & Mall Marketing Communications
- Liaise with mall management teams to secure advertising spaces such as billboards, pylons, posters, and in-mall activations.
- Develop and maintain strong relationships with mall marketing managers to ensure consistent brand visibility.
- Plan and coordinate traditional marketing campaigns in line with brand strategy and seasonal promotions.
- Monitor the effectiveness of mall/traditional campaigns and adjust strategies as needed.
Requirements
- Bachelor's degree in Marketing, Business, or related field
- Proven 5 experience in marketing management
- Strong understanding of marketing principles, strategies, and tactics
- Experience with budget management and ROI analysis
- Familiarity with marketing automation tools and software
Key Skills
- Strategic thinking and planning
- Creativity and innovation
- Excellent communication and leadership skills
- Analytical and problem-solving skills
- Digital marketing expertise (paid social, email, SEO, etc.)
- Data analysis and interpretation
- Brand management and development
- Team management and collaboration
- Adaptability and flexibility in a fast-paced environment
- Strong project management skills
Soft Skills:
- Time management and organization
- Collaboration and teamwork
- Adaptability and resilience
- Creative problem-solving
- Strong written and verbal communication
Technical Skills:
- Marketing automation platforms
- SEO and keyword research tools
- Social media management tools
- Email marketing platforms
- Data analytics tools
- Content management systems
Salary
Job Type: Temp to perm
Work Location: In person
send your applications before due date 28 May 2026 at [email protected]
Work Location: In person
