We are looking for a strategic and commercially minded Manager: Trade Marketing that will be responsible for enhancing the operational effectiveness of the International sales force through the efficient application of key support functions and systems. Analyses and manages execution of projects in the improvement of data and information processing within the sales/marketing division.
- Relevant experience in applying job related concepts, techniques and processes at the required level
- Experience in working with senior management
- Working knowledge of Social Media Platforms e.g. LinkedIn
- Business English: Fluent
- Computer literacy (Intermediate)
- Code 08 Driver's license
- Travel off-site/ overnight stay
Implement the marketing strategy for export countries
- Coordinate with country agencies to execute the marketing strategy
- Control the budget and planning of communication activities (Above the Line - ATL & Below the Line - BTL)
- Evaluate proof of execution reports from the various countries and validate country and central expenditure
- Develop trade marketing plans for each country
- Track and measure execution against plan (campaign monitoring, results and reporting)
- Liaise with external suppliers for each of the activities (source suppliers in SA and in country)
- Prepare launch plan for new countries and innovation
Develop brand promotional strategy
- Evaluate and measure past promotions to determine effectiveness for both brand and pack size offerings
- Understand promotional uplifts and Return On Investment (ROI) models
- Use learnings to further develop a promotional strategy by brand and customer, determining promotional price points and frequency of promotions
- Manage Below The Line (BTL team) (in-house or outsourced) to ensure execution as per plan
Support the export commercial plan
- Translate Marketing and brand plans into an actionable commercial plan
- Assist in developing the in-store execution strategy against the commercial plan
- Assist in developing the commercial calendar and brand priority grid
- Track and measure execution against plan
- Develop and implement innovation launch plans in respective countries
Integrate new products into the Clover portfolio
- Complete Marketing Consumer Strategy (MCS) wish list and tracking documents for each launch
- Manage listing samples, trade presenters and supporting documents
- Develop launch KPIs with the relevant departments, distribution targets, in-store support, secondary & promotional support, launch volumes
- Track and give feedback on launch performance
- Assist in label translations to ensure packaging compliance with local legislation
Participate in the demand planning and forecasting process
- Attend regular meetings with Demand Planning team to review forecast
- Ensure promotional activity and in-store activity are integrated into the forecast
- Measure and feedback to Country Managers and or Key Account Managers (KAMs) on deviations, service levels and tracking against forecast and budget
Manage staff
- Ensure optimal utilisation of staff
- Apply consistent discipline
- Train and develop staff
- Conduct meetings and ensure effective communication to all
- Liaise and communicate with management in all departments
- Provide leadership and training to staff members within the department
Set objectives, manage and measure performance of team
