Ladurée South Africa is seeking a creative, enthusiastic, and detail-oriented Marketing Intern to support the execution of marketing initiatives that strengthen brand awareness, drive customer engagement, and promote the company's luxury retail and café offerings. The intern will gain hands-on experience in digital marketing, content creation, event coordination, market research, and campaign execution while working with one of the world's most iconic luxury brands.
Key Responsibilities
- Assist in planning and executing marketing campaigns across digital and traditional platforms.
- Create engaging content for social media, email marketing, and the company website.
- Schedule and monitor social media posts, responding to customer engagement where appropriate.
- Support the creation of marketing materials, including flyers, brochures, menus, presentations, and promotional assets.
- Conduct market research on industry trends, competitors, and customer preferences.
- Assist in coordinating promotional events, product launches, seasonal campaigns, and brand activations.
- Help maintain the marketing calendar and campaign timelines.
- Support influencer collaborations, partnerships, and public relations activities.
- Collect and analyse marketing performance data and prepare reports with insights and recommendations.
- Assist in maintaining the company's digital asset library and marketing database.
- Coordinate with external suppliers, photographers, designers, and printers when required.
- Ensure all marketing communications align with Ladurée's brand identity and luxury positioning.
- Perform general administrative duties within the marketing department.
Minimum Requirements
- Currently studying towards or recently completed a Diploma or Bachelor's Degree in Marketing, Communications, Digital Marketing, Business, or a related field.
- Strong interest in luxury retail, hospitality, food & beverage, or lifestyle brands.
- Basic understanding of digital marketing and social media platforms.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Familiarity with Canva, Adobe Creative Suite, or similar design tools is advantageous.
- Knowledge of social media analytics and digital marketing tools is an advantage.
Key Competencies
- Excellent written and verbal communication skills.
- Creative thinking and attention to detail.
- Strong organisational and time management skills.
- Ability to manage multiple tasks and meet deadlines.
- Positive attitude with a willingness to learn.
- Team player with strong interpersonal skills.
- Customer-focused mindset.
- Analytical and problem-solving abilities.
Desirable Attributes
- Passion for luxury brands, fashion, hospitality, and premium customer experiences.
- Interest in content creation, photography, and social media trends.
- Professional presentation and excellent work ethic.
- Self-motivated, adaptable, and eager to contribute innovative ideas.
Learning Outcomes
During the internship, the successful candidate will gain practical experience in:
- Brand marketing and campaign management.
- Digital and social media marketing.
- Content creation and brand storytelling.
- Event planning and promotional activities.
- Marketing analytics and reporting.
- Luxury retail and hospitality marketing practices.
- Cross-functional collaboration within a professional business environment.
Performance Indicators
- Timely completion of assigned marketing activities.
- Quality and creativity of marketing content.
- Accuracy and professionalism in communications.
- Contribution to successful campaign execution.
- Engagement with team projects and continuous learning.
- Adherence to Ladurée's brand standards and values.
Work Location: In person
