37 social media specialist Jobs and Work in boksburg gauteng

Location: Sandton Head Office
Type: Full-time, in office
Salary: R25,000 to R35,000 CTC per month, depending on experience
Luxity is looking for a hands-on Paid Media Specialist to manage, optimise and report on our paid digital campaigns across key growth channels.
This role is suited to someone who is technically comfortable inside ad platforms, commercially aware, detail-oriented and able to work in a fast-moving retail environment. You will report to the Marketing Manager and work closely with the CEO, CMO, designer, social media assistant, and the broader team to ensure that paid media activity is well-structured, properly tracked, and commercially effective.
This is not a general marketing coordinator role. We are looking for someone who enjoys campaign setup, optimisation, reporting, analysis and improving performance over time.
Key responsibilities
Build, manage and optimise paid campaigns across Google Ads and Meta Ads
Support additional paid channels such as YouTube, TikTok or display remarketing where relevant
Manage prospecting, retargeting and conversion-focused campaigns
Assist with paid media campaign planning in line with the broader marketing calendar
Monitor campaign performance and make day-to-day optimisation decisions
Manage budget pacing in line with approved campaign plans
Maintain clean campaign structures, naming conventions and UTM tracking
Support conversion tracking across GA4, Google Tag Manager, Meta Pixel and related tools
Produce weekly and monthly paid media reports with clear insights and recommendations
Track and report on metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate and revenue contribution
Work with the CMO and creative team to brief and test paid media creative
Identify opportunities to improve performance through creative testing, audience testing and landing page feedback
Flag performance issues, tracking problems or wasted spend early
Keep up to date with paid media platform changes and relevant digital marketing trends
REQUIREMENTS
Requirements
2 to 4 years’ hands-on paid media experience
Strong working knowledge of Google Ads and Meta Ads Manager
Experience with campaign setup, optimisation, audience targeting and remarketing
Comfortable working with GA4, Google Tag Manager, pixels, conversion events and UTM tracking
Strong reporting and analytical ability
Good understanding of paid media metrics, including ROAS, CPA, CAC, CTR, CPC and conversion rate
Able to translate performance data into clear recommendations
Strong attention to detail
Able to work independently while reporting to a marketing manager
Comfortable working full-time from Luxity’s Sandton Head Office
Advantageous experience
E-commerce or retail experience
Luxury, fashion, beauty or lifestyle brand experience
TikTok Ads experience
Google Ads certifications
Meta certifications
Experience with product catalogues, dynamic product ads or feed-based campaigns

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