Our Client is a US-based law firm operating across six states. We are looking for a highly capable, commercially minded In-House Web Developer to take ownership of our website, SEO, organic growth, and digital search presence.
This is not a role for someone who simply maintains websites.
We want someone who understands how websites rank, how users search, how Google evaluates content, and how AI-driven search is changing the digital landscape.
You will have significant ownership of the firm’s web presence and will be expected to make informed decisions, identify opportunities, implement changes, measure results, and continuously improve performance.
WHAT YOU WILL OWN
- WordPress website development, maintenance, optimisation, and technical improvements
- Technical SEO, on-page SEO, internal linking, schema, site structure, page speed, Core Web Vitals, indexing, and crawlability
- Organic search growth across six US states
- Keyword research, search intent analysis, competitor analysis, and content optimisation
- AIO, AI search optimisation, and GEO, Generative Engine Optimisation
- Optimising pages for Google Search, AI-powered search, and emerging search platforms
- Building and improving location-specific and practice-area landing pages
- Google Search Console, Google Analytics, Google Business Profile, and SEO reporting
- Tracking rankings, traffic, conversions, leads, CTR, indexing, and other meaningful KPIs
- Identifying underperforming pages and taking action to improve their performance
- Supporting Google Ads and PPC strategy where required
- Working closely with management and the firm’s marketing and operations teams
- Making rapid, data-driven decisions without waiting for someone else to tell you what needs to be done
WHAT WE ARE LOOKING FOR
You are a self-starter.
You see a problem and fix it.
You see an opportunity and pursue it.
You care about the details. You check your work. You question assumptions. You do not accept “good enough” when the data shows there is room for improvement.
You are pedantic about accuracy, technical implementation, SEO fundamentals, and measurement.
You understand the difference between activity and results.
You are comfortable looking at data, identifying a trend, forming a hypothesis, implementing a change, and measuring the outcome.
You understand that SEO is a long-term growth strategy. You are focused on building sustainable organic traffic, improving rankings, increasing qualified leads, and creating a website that performs commercially.
REQUIRED SKILLS
- Strong WordPress development experience
- Strong technical and on-page SEO knowledge
- Understanding of Google Search Console and Google Analytics
- Strong understanding of keyword research and search intent
- Experience with technical SEO audits
- Experience with schema markup and structured data
- Understanding of website architecture, indexing, canonicalisation, redirects, sitemaps, and robots.txt
- Strong HTML and CSS knowledge
- Ability to troubleshoot website and technical SEO issues independently
- Strong analytical and reporting skills
- Excellent attention to detail
- Ability to work independently and manage competing priorities
PREFERRED EXPERIENCE
- Google Ads and PPC
- Google Tag Manager
- GA4
- Local SEO
- Multi-location SEO
- Legal industry SEO
- AIO and AI search optimisation
- GEO and Generative Engine Optimisation
- SEO tools such as Ahrefs, Semrush, Screaming Frog or similar
- Conversion Rate Optimisation
- Experience working with US-based businesses
- Experience developing content strategies around competitive search terms
THE PERSON WE WANT
We are looking for someone who takes ownership.
You should be comfortable working with limited supervision and high expectations.
You should be analytical, curious, commercially focused, and technically capable.
You should be willing to challenge existing approaches when the data supports a better one.
You should understand that rankings are not the end goal. The objective is qualified traffic, enquiries, consultations, and measurable business growth.
If you spend your day looking at Search Console, analytics, rankings, technical audits, page performance, and search behaviour because you genuinely enjoy understanding why something is happening, you will fit this role well.
WHAT SUCCESS LOOKS LIKE
Your performance will be measured through meaningful outcomes, including:
- Organic traffic growth
- Keyword ranking improvements
- Growth in high-value search terms
- Increased visibility across target states and practice areas
- Improved technical SEO health
- Increased qualified organic leads
- Improved organic conversion rates
- Improved page performance
- Growth in AI and generative search visibility
- Reduction in technical SEO issues
- Measurable improvements from implemented strategies
LOCATION AND WORKING ARRANGEMENT
This is an in-house position supporting a US-based law firm operating across six states.
The successful candidate must be able to work effectively with a US-based team and accommodate US business hours in Eastern Time.
COMPENSATION
Based on experience + bonuses on attaining set performance metrics by the management team, technical capability, and demonstrated results.
HOW TO APPLY
Please submit your CV along with examples of websites, SEO campaigns, organic growth projects, or other measurable digital work you have personally managed.
We are particularly interested in seeing evidence of results.
Tell us what you changed, why you changed it, and what happened afterwards.
If you are looking for a role where you are told what to do every day, this is probably not the right position.
If you want ownership of a major digital growth channel and the opportunity to materially influence the firm’s online presence, we want to hear from you.
Pay: From R40 000,00 per month
Work Location: Remote
