World of Speciality Coffee supplies cafés, restaurants, hotels and brands with specialty beans, white-label roasting, coffee equipment, consumables and barista training. We need a hands-on Digital Marketing Manager to own our online channels and turn them into enquiries and wholesale leads.
This is not a brand-only or events role. You will plan the work and do the work across email, WhatsApp, social media, the website and Google.
What you will own
- Email — lists, offers, newsletters, automations; track opens, clicks and enquiries
- WhatsApp Business — broadcasts, catalogue, chat-to-enquiry, Status content, POPIA-safe list hygiene
- Social — Instagram, Facebook, LinkedIn (TikTok if it earns its place): calendar, community, organic and paid
- Website — keep wosc.co.za current and built to convert (pages, forms, offers, tracking)
- Google — Business Profile, Search / remarketing ads, SEO basics, Search Console, GA4
- Content — seasonal coffees, café-partner stories, equipment and training offers
- Reporting — simple weekly numbers: traffic, leads, cost per enquiry, social, email, WhatsApp
- Hand qualified leads to sales quickly
Requirements
- 3–6 years hands-on digital marketing, not only strategy documents
- Proof you have run email, social and Google (Ads and/or SEO) yourself
- Comfortable using WhatsApp Business as a B2B sales and marketing channel
- Clear commercial writing; Canva or similar is a plus
- Tools: Meta Ads, Google Ads, GA4, an email platform, WhatsApp Business, a basic CMS
- Coffee or FMCG / foodservice / hospitality experience is useful, not required
Apply: CV plus 3–5 lines on a campaign you ran (channel, what you did, the result) to martin@wosc.co.za, subject: Digital Marketing Manager.
Pay: R15 000,00 - R25 000,00 per month
Work Location: In person
