My client is in search of a Google Ads Specialist with a knack for digital expertise to drive the automation company's digital footprint. Be the visionary behind pioneering digital strategies, spearheading ingenious campaigns, and redefining brand engagement in an era of automation and innovation.
Requirements:
- Matric.
- Minimum 2 years' experience in a marketing role.
- In-depth experience in google ads and analytics.
- Ability to work independently.
Responsibilities:
- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to increase brand visibility, engagement, and lead generation.
- Social Media Management: Manage and grow the company's social media presence on platforms like Facebook, Twitter, LinkedIn, Instagram, and others. Create and schedule engaging content, respond to comments, and analyze social media performance.
- Branding: Ensure brand consistency across all digital channels. Collaborate with the design team to develop and maintain brand guidelines.
- Website Management: Oversee the company website, ensuring it remains up-to-date and user-friendly. Optimize website content for search engines (SEO) and user experience (UX).
- Content Creation: Create and curate content for various online channels, including blog posts, social media updates, email campaigns, and more.
- Online Advertising: Plan, execute, and optimize online advertising campaigns, such as pay-per-click (PPC) and display ads, to drive traffic and conversions.
- Analytics: Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics. Provide regular reports with actionable insights to improve campaigns.
- Company Profile: Create and maintain an engaging and informative company profile, including company descriptions, achievements, and portfolio.
- Flyer Creation: Design and develop visually appealing flyers to promote products, services, or special offers.
- Budget Management: Manage the digital marketing budget effectively, allocating resources to the most productive channels and campaigns.
- Conversion Rate Optimization: Continuously work on improving the conversion rates on the website and various landing pages.
- Ad Hoc Health and Safety responsibilities.
