Job Purpose
To lead high-impact customer, marketing and loyalty analytics that convert Clicks’ customer data into clear commercial decisions, measurable customer value and improved marketing effectiveness. The role will strengthen analytics capability, governance and decision support across Customer Marketing and Loyalty, while developing the strategic, technical and leadership competencies required to progress into Head of Analytics.
Job Objectives
- Translate customer, loyalty and market data into actionable insights that influence marketing, merchandising, digital, loyalty and commercial decisions.
- Build a robust customer analytics capability that moves the business from reactive reporting to proactive insight, predictive intelligence and performance optimisation.
- Lead analysis across ClubCard, customer lifecycle, segmentation, churn, CLV, campaign performance, partner value and personalised offer effectiveness.
- Define and embed consistent measurement frameworks for marketing ROI, incremental sales uplift, test-and-learn, campaign attribution and customer value.
- Partner with business stakeholders to prioritise analytics work against strategic value, commercial impact and customer outcomes.
- Develop scalable reporting, dashboards and self-service analytics that reduce manual effort and improve speed to insight.
- Support the evolution of analytics ways of working, standards, governance, data quality and insight storytelling across the business.
- Develop leadership capability through coaching, stakeholder influence and ownership of cross-functional analytics initiatives, preparing for future Head of Analytics accountability.
