BRAND MANGER – REWARDS – HOSPITALITY
Onsite - Fourways JHB
Reporting to Head of Group Marketing
The Brand Manager is responsible for developing, monitoring, implementing and managing the brand and marketing strategies for the rewards programme within the Group Marketing Strategy, to drive consumer demand and market presence.
This role involves conducting market research, collaborating with cross-functional teams and overseeing all aspects of brand promotion.
The brand manager plays a key role in shaping the brand’s image, maintaining brand integrity and achieving sales objectives.
Key responsibilities
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Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.
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Conduct market research to understand consumer trends, competitors and industry insights.
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Collaborate with internal teams such as graphic design team and Product Owner to align brand and marketing objectives and develop marketing plans.
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Create and manager brand budgets.
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Develop and implement promotional and advertising strategies and plans, including print, digital and social media channels.
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Develop and implement marketing tactics and activations to promote consumer engagement.
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Monitor and analyse brand performance metrics and provide regular reports to management.
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Maintain brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity in accordance with Gaming Board compliance.
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Build and manage relationships with keys stakeholders, including agencies, media partners and vendors.
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Manage and implement product launches, events and activations and coordinate with relevant teams.
Requirements
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Bachelor’s degree in marketing or business administration or a related field.
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3-5 years experience as a brand manager, in both traditional and social media aspects.
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Experience in brand management of a loyalty rewards programme will be an added advantage.
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Strong understanding of consumer behaviour, market dynamics and branding principles.
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High attention to detail.
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Service orientated and standards of high quality.
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Excellent analytical and problem-solving skills.
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Creative thinker with a strategic mindset.
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Can-do attitude.
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Ability to work independently and collaboratively under pressure.
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Proficient in Microsoft Office.
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Strong project management skills with the ability to prioritize and meet deadlines.
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Team player is essential.
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