Purpose of the Role
To formulate and execute the Chanel digital strategy in conjunction with retailers and Chanel International to maintain and increase market share and customer base.
Duties & Responsibilities
Business Performance
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Co-ordinate, manage and implement digital projects for Chanel South Africa
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Manage E-Retail activities
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Manage all E-Retailers website updates and campaign launches with information provided by UK team
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Manage communication with E-Retailers on animations (emails, social media, etc.) based on Global guidelines, and ensure close collaboration with UK Marketing team
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Brief UK e-Retail team on visuals needed
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Produce weekly updates and monthly sales report
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Organise regular test purchases
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Monitor E-Retailer activities and competition (social media and CRM)
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Link with Legal on Grey Market
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Liaise with UK on Retailers activities
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Evaluate and Implement (where relevant) best practices from the UK
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Ensure approval of retailer’s emails and website features
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Ensure communication of Digital updates with the field (Cycle Meetings, Brand Core, etc.)
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Elaborate SA CRM strategy, plan & budget following UK best practice
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Online and Offline strategy
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Liaise with other teams on strategy, budget & support
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Manage and coordinate the introduction and continued focus of the in-store digital data capture system and initiatives
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Drive continued focus with the rest of the Chanel team with ongoing training, user support etc.
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SA E-CRM coordination
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Define SA needs & calendar based on UK proposed calendar
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Offline CRM
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Define offline tools use and quantities
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Liaise with UK on local production and dispatch
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Inform stores on mailer activities
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SA databases management on a monthly base
CRM projects for Chanel South Africa
- Manage all data capture tools (customer cards)
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Where manual system still exists, receive all customer cards from stores and liaise with agency on data capture
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Ensure data flows with UK
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Analyse and segment database
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CRM action plan and focus
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Organise regular CRM training
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Ensure communication of CRM updates with the team (Cycle Meetings etc.)
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Ensure high level of data capture from each store
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Produce CRM updates and reports for the team
Digital Media Campaigns
- Planning and implementation of all Digital Media campaigns
Implement an omni-channel strategy
- Drive synergy and 360-focus to ensure a holistic approach to digital including (but not limited to) the following elements:
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Retail commerce
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Digital and social Media
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Training
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CRM
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Liaison with PR manager on digital PR exposure
COMPETENCIES
- Persuading and Influencing
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Relating & Networking
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Presenting and communicating information
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Applying expertise and technology
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Analysing situations
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Formulating strategies and concepts
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Planning and organising
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Coping with pressure and setbacks
Minimum Requirements
- Degree in Marketing/Business or any other related disciplines.
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Minimum 5 years of working experience in digital marketing
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Solid experience in Digital is essential
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Experience in Digital Media campaign implementation
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Solid experience in CRM an advantage
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Experience in retail marketing an advantage
