We are looking for a dynamic and commercially driven Head of Retail to lead the growth of our retail stores channel in South Africa. The Head of Retail is responsible for overseeing all retail (bricks & mortar) operations, driving sales, ensuring customer satisfaction, and developing strategies for business growth. The Head of Retail would ultimately be accountable for sales performance, operational excellence, customer experience, people management, and profitability.
This role is based at our Head Office in Cape Town but requires frequent local travel to all PUMA retail stores nationally.
Key Responsibilities
1. Develop strategic plan to achieve sustainable long-term growth for the retail division.
2. Provides input into the strategic direction for the division in relation to turnover, profitability, budgets, and departmental structure.
3. Drive revenue growth and profitability across all stores. Set sales targets and monitor performance against budgets. Analyse sales trends and implement corrective actions where necessary. Identify opportunities to increase market share and customer spend.
4. Develop and manage retail budgets. Monitor store profitability and operating expenses. Ensure labour costs are effectively managed.
5. Assume accountability for the departments financial and strategic planning, including the P&L of Retail.
6. Deliver agreed sales and profit targets for the division.
7. Responsible for providing outstanding levels of customer service and customer satisfaction.
8. Manage each store in line with agreed target ratios on labour and stock shrinkage.
9. Manage all store lease negotiations on an ongoing basis including new options and renewals .
10. Manage third party service agreements
11.Work with the HR Department in the selection, training, development and succession planning of current and future staff in all states.
12. Sales \ Revenue growth (%) vs previous year
13. EBIT/EBITDA achievement
14. Evaluate new store opportunities and expansion strategies.