Job Purpose
To drive top-line revenue for Hyatt Regency Cape Town across rooms, groups, meetings and events by combining disciplined proactive business development with fast, high-conversion reactive selling. The Sales Executive is expected to hunt new business and grow existing accounts while converting inbound demand efficiently, working in close partnership with Revenue Management to protect rate integrity and maximise total hotel profitability.
Key Responsibilities — Proactive
Own the outbound sales effort: generate and pursue new business rather than waiting for it.
- Identify, prospect and qualify new accounts across corporate, MICE, government, leisure, travel-trade and consortia segments relevant to the Cape Town market.
- Plan and execute sales calls, tele-prospecting, sales blitzes and outbound campaigns against agreed weekly activity targets.
- Grow share of wallet from existing accounts through structured account management, review meetings and renegotiation of rates and terms.
- Host site inspections, familiarisation visits, client entertainment and property showcases that convert prospects into contracted business.
- Represent the hotel at trade shows, networking events, roadshows and industry functions, feeding qualified leads back into the pipeline.
- Monitor competitor activity, rate positioning and market shifts, and surface actionable intelligence to the Cluster Director of Sales and Revenue Management.
- Build and maintain a healthy, accurately-forecasted pipeline in the CRM/sales system, keeping account and contact records current.
Key Responsibilities — Reactive
Convert inbound demand quickly and professionally, maximising value on every enquiry.
- Respond to inbound rooms, group, meeting and event enquiries within agreed service-level timeframes, with accurate, well-presented proposals.
- Handle RFPs, group leads and tender submissions end-to-end — qualifying, quoting, negotiating and contracting in line with rate strategy.
- Convert enquiries to confirmed business at or above target conversion and rate, applying upselling and cross-selling across outlets and services.
- Manage the handover of confirmed business to Events, Reservations and Operations with complete, accurate booking detail.
- Service and retain existing accounts by resolving requests, managing amendments and acting as a responsive point of contact.
- Coordinate with Revenue Management on rate quoting, availability and displacement decisions to protect total revenue.
Reporting & Administration
- Maintain accurate records of activity, pipeline, forecasts and conversion in the CRM and produce weekly/monthly sales reports.
- Contribute to the cluster sales strategy, account plans and annual commercial and budgeting cycles.
- Ensure all contracting, rate loading and account documentation complies with Hyatt and ownership (Millat) standards and audit requirements.
Qualifications & Experience
- Diploma or degree in Hospitality, Marketing, Business or a related field (or equivalent practical experience).
- 2–4 years of sales experience, ideally within hotels or hospitality; exposure to the Cape Town / Western Cape market is a strong advantage.
- Demonstrable track record of both new-business development and high-conversion reactive selling.
- Proficiency in a hotel PMS/CRM (Opera or similar) and the Microsoft Office suite.
- Valid driver’s licence and willingness to travel locally for sales activity; legally eligible to work in South Africa.
Key Competencies & Skills
- Hunter mindset paired with strong account-management discipline — comfortable both prospecting and servicing.
- Excellent negotiation, presentation and written communication skills.
- Commercial and numerical acumen; understands rate, mix, displacement and total-revenue thinking.
- Highly organised, responsive and target-driven, with the ability to manage a full pipeline and reactive workload simultaneously.
- Collaborative team player who works effectively with Revenue Management, Events and Operations.
- Professional, well-presented and confident representing a luxury/upper-upscale brand.
Key Performance Indicators
- Achievement of individual revenue and room-night targets across managed segments.
- Proactive activity volume — sales calls, prospecting, site inspections and new accounts opened.
- Enquiry response time and lead-to-booking conversion rate.
- Average rate achieved versus strategy and pipeline accuracy versus actuals.
- Account retention and growth of share from key accounts.
Please send your application for the above role to [email protected] should you meet the above job requirements.
Work Location: In person
