A leading educational institution is looking for a Digital Sales and Marketing Manager to spearhead and execute comprehensive digital sales and marketing strategies that leverage cutting-edge technologies and platforms to maximize brand visibility, drive customer engagement, and achieve sales targets, and to harness the power of digital channels and data-driven insights to optimize the customer journey, enhance brand recognition, and ultimately, expand the organization's digital footprint and revenue streams. Western Cape / Free State / Eastern Cape / Gauteng
DUTIES & RESPONSIBILITIES:
Accountability areas – operating/financial results accountable for:
- Accountable for digital marketing:
- Website
- Project delivery
- Paid media
- Campaign delivery
- Effective utilisation of budget
Operational process outputs:
- End-to-end automated communication of all traffic related to prospective student
- Accuracy of targeting
- Timeous delivery of communication to students and sponsors
- Timeous execution of automation
- Provide customer insights based on email interaction
- Value add of insights
- Timeous execution of automation
- Ad hoc marketing projects
- Timeous delivery
- Quality
- Performance monitoring and analysis
- Monitor the performance of the sales systems regularly, analysing data and metrics to identify areas of improvement and growth
- Social media strategy development
- Lead the development and implementation of comprehensive social media strategies aligned with company’s goals and target audience
- Campaign management
- Manage the planning, execution, and monitoring of social media campaigns, tracking key performance indicators and adjusting strategies as needed to optimise results
- Utilise social media analytics and tools to monitor ana analyse the performance of social media campaigns, prepare regular reports, and provide actionable insights to improve future strategies
Management and Leadership
- Budget Management
- Operational planning - plans, roadmaps, targets, objectives, priorities, schedules, projects
- Operational implementation and execution monitoring - control, corrective action
- Reporting
- Problem solving and decision quality, including escalations, queries and complaints
- Resource and capacity management (people, equipment, systems, money, assignment and re-allocation of resources between teams, workload and workflow monitoring between teams)
- Operational efficiency – processes, policies and procedures (SOPs), systems, methodologies, performance standards
- Governance and compliance/risk management
- Strategy communication, direction
- Talent acquisition and onboarding
- Individual performance - role clarity and objectives, reviews, feedback, corrective actions
- Skill levels - training & development / coaching & mentoring
- Culture and climate (motivation, energy, retention, support, communication and information sharing, engagement, discipline, recognition, empowered care)
- Change capability - resilience, flexibility, adaptability
- Remuneration
Stakeholder Engagement and Communications:
- Assess the growth and effectiveness of strategic partnerships through metrics like partnership growth rates and collaborative project success
- Monitor social media engagement metrics, influencer impact, and brand sentiment analysis to gauge the effectiveness of online communication and brand perception
QUALIFICATIONS & EXPERIENCE:
- Honours degree in marketing
- Relevant certification in data analytics
- At least three years’ experience in Higher Education industry
- Depth of website management and paid media experience
- Depth of CRM marketing (including email marketing) experience
- At least 3-5 years in a Digital Marketing Specialist role
- Project management skills
- Well-developed writing and editing skills
- Website design and automation experience
- Campaign management skills
- PowerBI skills
- Platform proficiency (Meta and Google)
- Analytical skills
- Trend awareness
- Good understanding of campaign budgeting to optimise spend
- Depth of search engine optimisation (SEO) and search engine marketing management (SEM) knowledge
- Customer journey mapping
- Customer life cycle strategies
BEHAVIOURAL COMPETENCIES:
- Leadership
- Initiative and responsibility
- Constructive teamwork
- Effective communication (verbal and written)
- Analysis and judgment / problem solving
- Innovative and change / Continuous learning
- Systematic approach (planning and organising)
- Strategic thinking
- Adaptability
- Systems thinking approach to marketing
Job Type: Full-time
Pay: R50 000,00 - R58 000,00 per month
Experience:
- Sales: 1 year (Preferred)
