As an experienced OOH Specialist, you already know that OOH is dynamic, complex and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media has recently re-imagined our OOH capability by bringing together our collective agency brand teams into one central OOH capability. This is one OOH Department and team.
The OOH Specialist role is a critical thread in connecting the marketplace to client goals and outcomes. In this role your understanding of the OOH landscape & marketplace pricing, complexities and dynamics will be pivotal to our success.
As an OOH Specialist, you will:
- Create and activate smart, effective, inclusive and efficient advertising solutions for your assigned clients.
- Assist team with RFP & OOH media & buying process including organizing & compiling proposals, mapping, building plan recommendations & PPT proposal decks, and contracting buys.
- Follow the correct OOH media planning and buying process.
- Deliver consistently High-quality OOH client strategies and site proposals.
- Drive innovative thinking in OOH reverts to clients.
- Successful OOH campaign management and implementation.
- Successfully manage timelines, client guidelines, and ensure key performance metrics are achieved.
- Successfully manage campaign performance reporting and total agreement fulfillment.
- Cultivate relationships with partners/vendors that add value for our clients.
- Be an expert on the individual format nuances and know how to utilize market strengths to our client’s best advantage.
- Be an expert on the leading OOH planning platforms and tools.
- A strong understanding of OOH measurement data providers and varying metrics and methodologies.
- An in-depth understanding of the OOH landscape such as Media owners, format types and geographical layouts.
- Collaborate with our team to share your knowledge and to further develop your skills and the skills of other team members.
- Strong team player
- Strong attention to detail
- Stay constantly abreast and informed of the developments in the OOH industry across South Africa. Tracking trends and market conditions.
This is a great opportunity if you have:
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4-5 years of experience developing OOH strategies & plans
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Negotiating OOH Investment and have strong industry relationships.
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You will also need experience working with Outdoor Auditors, IDS and Telmar platforms, Google earth with a strong understanding of OOH measurement
