Key Responsibilities:
Content Creation and Publishing:
- Produce well-written, accurate and engaging digital articles that extend and enrich on-air conversations
- Apply a strong editorial and journalistic approach — credibility and relevance are non-negotiable
- Optimise all content for digital platforms including SEO, headlines, and audience engagement
- Provide live digital coverage of shows, campaigns, and key ECR events
- Capture and publish content in real time across web, social media, and app platforms
- Identify newsworthy and engaging moments and translate them into timely digital content
- Ensure 100% of content meets ECR's editorial standards and is reviewed by the relevant stakeholder before publication
Social Media and Platform Management:
- Manage and update show and station social platforms in line with ECR's tone and digital strategy
- Create platform-specific content — short-form video, captions, graphics — that drives engagement on TikTok, Instagram, Facebook, YouTube Shorts and X
- Maintain consistency in brand voice while supporting the distinct personality of each show
- Monitor and engage with audiences: respond to comments, identify trending conversations, build community
- Provide on-the-ground social media coverage for ECR events, outside broadcasts and activations
Commercial Content Integration:
- Create concepts and execute content for client campaigns in collaboration with the commercial and implementations teams
- Ensure client-related digital content meets brand standards and commercial objectives without compromising editorial integrity
- Understand how digital content drives commercial outcomes — audience loyalty and advertiser value are connected
- Keep relevant stakeholders informed on the progress of digital campaign deliverables
Performance and Insights:
- Monitor and analyse content performance across all platforms using Google Analytics 4 and platform-native tools
- Use insights to optimise content, improve engagement, and drive traffic growth — not as a reporting exercise, as a creative discipline
- Share performance updates and recommendations with the Digital Lead, Executive Producers, and the social team
- Track progress against monthly targets and contribute to weekly reporting
Content Strategy, AI and Innovation:
- Contribute to the evolution of ECR's digital content strategy — identify new formats, trends, and storytelling opportunities
- Leverage AI tools appropriately to enhance productivity while maintaining human authenticity — use AI for research and ideation, never as a substitute for genuine voice
- Understand the AI disruption in digital publishing and actively develop content strategies that are AI-resistant: rooted in local authenticity, live radio moments, and human connection
- Stay current with platform algorithm changes and adjust content strategy accordingly
- Ensure all content aligns with ECR's editorial standards and brand positioning
