The Media Planner responsible for planning media campaigns and compiling detailed post-campaign reports. The role ensures accurate data collection, processing, and analysis to convert insights into strategic opportunities. Additionally, it involves creating polished, persuasive post-campaign documents for advertisers and trade marketing, showcasing the effectiveness and reach of campaigns
deep understanding of the media landscape to work with various media platforms and touchpoints within the Primedia ecosystem. Insights need to be packaged to create compelling, data-driven media plans and solutions, providing proof of performance and various collateral for internal use, client distribution, and market readiness. This ensures and showcases our insights-led creativity, seamless delivery, and audience responsiveness.
Key responsibilities
Media planning:
Develop and optimise media plans for the Primedia Studios slate
Write rationales based on the planning approach
Update sales packages as new surveys are released
Regularly optimise plans to achieve set objectives
Post campaign reporting:
Compile post-campaign reports to provide accountability and showcase campaign success
Collect, clean, and compile data into compelling post-campaign documents
Liaise with clients to gather testimonials.
Brief the Production Department for video creation of case studies when necessary
Interface with Trade Marketing to promote post-campaign analyses (PCAs) and create snackable content for social media
Present post-campaign analyses to clients as needed
Insights and reporting:
Use cross-tabulated research tools and reports from internal or external sources to extract insights and develop presentations
Update audience reports including station and show profiles, duplication reports, digital audience reports, and competitive AdSpend reports
Provide and update monthly, quarterly, and annual reports and sales tools.
Additional responsibilities:
Evaluate end-to-end viewer experiences across multiple channels and touchpoints
Identify new data sources to further enhance post-campaign reports
Requirements:
Advertising/marketing/media qualification
A minimum of four years’ experience in an advertising/media environment
WizzAd+, Telmar, Arianna, etc
Media Planning
Understanding of market research and data analysis
Experience with/exposure to advertising campaign conceptualization and delivery
Knowledge of media measurement and analysis
Understanding of TV and digital platforms including social media
Knowledge of business operations and procedures.
Proficiency in Microsoft Suite: Outlook, Word, PowerPoint, Excel / Excel Dashboards
Experience with Telmar Suite, Nielsen planning tools, Choices (TGI),
Familiarity with digital tools: Pulse, Narrative, Meltwater, Google Trends
Excellent PowerPoint skills
Ability to consolidate information from various sources into one document
Strong analytical and numerical skills
Basic design skills (e.g., Canva) for creating one-pagers
Ability to write compelling narratives that align with client objectives
Good interpersonal skills for liaising with various teams and clients
Ability to plan long-term projects while managing short-term deadlines effectively
This role combines the analytical and strategic aspects of media planning with the creative and narrative skills needed for compiling impactful post-campaign analyses, ensuring a comprehensive understanding and showcasing of TV campaign effectiveness.
