Chief Marketing Officer - URGENT HIRING!!!
We are a fast-growing creator management agency doing $300,000 per month in gross sales across a roster of 29 creators. Over the next 12 months we are scaling toward $1,000,000+ per month and 80+ creators. The single biggest lever on that growth is traffic — getting far more eyes on our creators' content across every platform. This role owns that engine.
WHAT WE OFFER
— $6,000 to $8,000+ per month OTE (base plus performance bonus), dependent on experience
— Performance bonus tied directly to subscriber growth numbers
— 5 direct reports, each leading their own team
— Fully remote, full-time (8 hours per day, 5 days per week)
— Reports to the COO
— A senior seat at an agency at a genuine inflection point
THE ROLE
Subscribers generated is the single biggest constraint on this business. Today no senior leader owns it. This seat changes that.
As CMO you will own the full path from a piece of content to a paying subscriber — across Instagram, TikTok, YouTube, X, Facebook, Threads, and Reddit — and run creative, editing, and distribution as one growth machine. You will manage five function leads (short-form distribution, editing, creative, client success, and YouTube) who each run their own teams.
This is not a brand or campaign role. It is a growth and distribution leadership role. You are building and driving the engine, owning the number, and getting the founders out of execution.
WHAT YOU WILL OWN
The growth number — subscribers, views, and traffic across every platform, end to end
Multi-platform distribution — every creator live and posting across all platforms, with a repurposing system that multiplies one asset into many compliant placements
The content-to-subscriber path — design and protect the funnel from social to subscriber as platform rules shift
Creative, editing, and distribution as one engine — three functions working as a single growth machine, with elevated creative output
Platform compliance — accounts stay alive and growing through crackdowns, with compliance built into posting before content goes wide
Per-platform measurement — know what is posted, how it performs, and how it converts on every platform, and act on it weekly
WHAT YOU WILL BE MEASURED ON
Primary KPI: New subscribers per month across all platforms
Supporting metrics: Platform coverage across the roster, total views and reach, audience-to-subscriber conversion rate, compliance and violation rate
Targets and weightings set quarterly with the COO.
12-month milestone: A diversified multi-platform engine that no longer depends on any single platform, fully owned by this seat, with the founders out of the day-to-day creative system.
WHAT YOU BRING
Experience (non-negotiable)
— You have led multi-platform audience and subscriber growth before and can show the numbers
— You have managed function leads who each run their own wider team
— You have deep experience in multi-platform social distribution, short-form video platforms in particular
— You have kept accounts and audiences growing on platforms that throttle, restrict, or change rules frequently
— You have owned a top-line growth metric end to end and been held accountable to it
Skills (must-have)
— Multi-platform content distribution and repurposing across short-form and long-form video
— Funnel design and conversion optimisation
— Data fluency — you read performance metrics natively and act on them
— Platform compliance management
— Cross-functional leadership across creative, editing, and distribution
Who you are (non-negotiable)
— An offensive, growth-driven operator who runs at problems rather than around them
— A self-starter who owns outcomes without being chased
— Someone who builds systems and operates through a team — never personally fills the gap
— A strong critical thinker who diagnoses the problem and designs the fix
— Calm under pressure, comfortable building the new while the old is under strain
— Comfortable carrying a number publicly and being measured on it
— Comfortable working in a creator and social-media-driven business, including mature content verticals
LOGISTICS
Location: Remote (South Africa)
Hours: Full-time, 8 hours per day, 5 days per week
Language: Fluent, native-level English required
Reports to: COO
Apply here: https://emfhr.netlify.app/f/38b82e66-2517-81c7-b9e1-ff7e886e15ec?source=Indeed&jobPost=38b82e66-2517-8152-9017-d77fed0c3432&role=38b82e66-2517-8176-b9ca-e6b6029b8888
Pay: From R99 000,00 per month
Work Location: Remote
