Storybook Communications is hiring a PR Account Executive to join our team, working on a retail account. If successful, this full-time in-office role will be based in the client’s head office in Brackengate. If you have 1 to 3 years experience in PR or communications and want real exposure to national retail storytelling, media relations, and fast-moving campaigns, this role is for you. You must be based in Cape Town and able to travel to Brackenfell five days a week, as this is an on-site office role. You must have a public relations qualification and / or experience in order to qualify.
This is a hands-on role suited to someone who is organised, proactive, and comfortable taking ownership. Retail moves quickly, and you’ll need to keep up.
Role overview
The PR Account Executive will primarily support and act as a key resource to the public relations manager. You’ll help drive day-to-day PR delivery while building strong working relationships with internal stakeholders, media, influencers, and agency partners. You’ll be fully integrated into the client’s marketing team, while supported by a small, senior team at Storybook.
Key responsibilities
Media and PR support
Draft and distribute press releases, media alerts, and statements
Maintain and update targeted media lists across lifestyle, food, business, retail, and community media
Pitch stories to journalists and follow up professionally
Monitor media coverage daily and flag wins, risks, and opportunities
Account and campaign support
Support PR campaigns, store openings, and tactical retail moments at store level, including new store openings
Assist with influencer coordination when required
Help manage media requests, interviews, and content approvals
Track deliverables, timelines, and approvals across the account
Conduct regular store visits in Cape Town, minimum once per week
Travel nationally by car and air, as required.
Work in-store on opening days to support launch activities and perform ad hoc duties on the ground as needed
Reporting and admin
Compile coverage reports and post-campaign summaries
Track KPIs and assist with basic insights and learnings
Keep folders, trackers, and shared documents up to date
Support general account administration to ensure nothing slips
We ’ re Looking For Someone Who
Has 1 to 3 years experience in PR or communications
Holds a qualification in Public Relations or Journalism
Is proactive, takes ownership, and doesn’t wait to be chased
Has a mature attitude and is willing to get stuck in
Is outgoing, people-focused, energetic, and confident
Is a strong communicator with a positive, can-do attitude
Can manage multiple deadlines in a fast-moving retail environment
Requirements
Valid driver’s licence and own transport
Willingness to travel locally and nationally
Contactable references
REQUIREMENTS
About Storybook Brand Consultancy (SBC)
Our consultancy is based in the northern suburbs of Cape Town. We are passionate about strategic thinking and the smooth execution of client campaigns. We operate in the business, trade and consumer spaces on behalf of our retail clients.
Our team is small but energetic. We are passionate about our clients and our suppliers and LOVE what we do. SBC seamlessly integrates into our clients' worlds, becoming part of their internal marketing teams and working within their space so that we can offer them the benefit of our expertise and PR support.
Our culture
Your energy and attitude are everything - we’re all about positive ‘can do’ vibes!
Our consultancy aims to ‘tell delicious brand stories’. To do this, we have to be curious, creative in our approach, meticulous in our execution, and always ready to problem-solve. Does this sound like you?
