GVW Group is a private investment and industrial holding company focused on building and scaling operating businesses across manufacturing, technology, engineering, and distribution. We take a hands-on, operator-led approach to value creation, supporting our portfolio companies with capital, strategic direction, and shared capabilities.
Digital Marketing Manager – Demand Generation & ABM
Location: Durbanville, Cape Town
We’re hiring a Digital Marketing Manager to lead the transformation of Autocar’s marketing function into a modern, AI-enabled demand generation engine-built around account-based growth, measurable impact, and commercial outcomes.
You will design and operate a scalable, automated, and measurable growth engine that feeds qualified demand into Sales - not vanity metrics.
What You Will Own
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Demand Generation (Primary Accountability)
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Own digital pipeline across priority vocational segments
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Design, execute, and continuously optimize multi-channel programs aligned to long-cycle B2B sales motions
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Translate commercial priorities into measurable outcomes (MQLs, SQLs, pipeline, CAC efficiency)
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Ensure every program is tied to revenue impact—not activity
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Account-Based Marketing (ABM) by Vocation
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Build and operate ABM programs for priority named accounts and buying groups
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Partner tightly with Sales and Commercial leadership to define target account lists, map buying committees, and personalize messaging, journeys, and offers
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Operationalize ABM inside Market (and integrated platforms)
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Marketing Automation & Marketo System
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Own Marketo as the core demand engine
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Design and maintain lead scoring models, nurture streams, lifecycle stage definitions, attribution logic, sales, and handoff rules
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AI‑Enabled “Cruise Control” Execution
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Design a modern AI‑enabled demand stack covering PPC optimization, keyword strategy & SEO, content variation testing, campaign performance optimization, and predictive insights and anomaly detection
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Implement AI-driven marketing systems (automation, optimization, insights)
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Paid, Organic & Search Performance Excellence
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Own performance across paid search, SEO, and multi-channel campaigns
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Continuously optimize spending based on pipeline contribution
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Scale what works. Shut down what doesn’t.
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Vocation‑Specific Messaging & Journeys
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Translate deep vocational product knowledge into targeted, persona-driven journeys, application‑driven messaging, and buying‑stage‑appropriate assets
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Ensure digital programs reflect Autocar’s engineering credibility and vocational authority —not generic OEM marketing
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Measurement & Transparency
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Build and own clear, transparent reporting, measurement, and dashboards tied to pipeline and ROI.
What You Bring
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Proven experience owning B2B demand generation in complex, high‑consideration environments.
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Deep hands‑on expertise with Marketo (not just familiarity).
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Demonstrated success with ABM programs, ideally integrated with Sales.
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Strong command of PPC, SEO / keyword strategy, funnel optimization, attribution logic, demand scoring
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Practical experience applying AI tools in digital demand generation.
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A builder mindset — someone who can create scalable systems from scratch
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Systems thinker who designs for scale and repeatability.
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Intellectually curious, especially around AI and automation.
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Experience in industrial, OEM, manufacturing, or capital equipment environments.
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Exposure to long sales cycles with multiple decision‑makers.
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Comfort working with technical products and engineering‑driven organizations.
GVW offers an attractive compensation and benefits package, to include base salary, incentive bonus opportunities, and benefits such as medical/dental/vision options, retirement plan, etc.
