1. Role Summary
The Sales Manager is a core commercial appointment within the AltWork Group, responsible for driving sales campaigns across the group’s service areas. This is a front-line sales leadership role — not a marketing or communications function. The successful candidate is expected to own the pipeline, convert prospects into booked appointments and signed engagements, and hit defined monthly KPIs.
Sales activity sits across two primary channels:
- NXG Enterprises — Outreach to schools, local authorities, and stakeholders; appointment setting for NXG education and wellbeing service areas; booking facilitation sessions into the delivery schedule.
- City Estate Solutions (CES) — Lead generation and appointment setting for property management and block management services, aligned to the CES commercial expansion strategy (Northwest UK focus).
The role also manages one direct report — the Group Marketing & Social Media Intern — who supports campaign execution, content, and digital outreach. Marketing activity is framed as an enabler of sales, not as a standalone workstream.
2. Key Accountabilities2.1 Sales Campaigns — Group-Wide
- Plan, launch, and manage sales campaigns across NXG service areas and CES property services on a rolling monthly basis.
- Maintain a single consolidated Group Sales Pipeline in the agreed CRM / Asana structure, with stage-by-stage visibility for the GM and MD.
- Translate commercial briefs from UK client-leads into actionable SA-side execution plans with defined weekly targets.
- Run A/B tested outreach sequences (email, call, LinkedIn, direct) and report on conversion rates per channel.
2.2 Schools & Stakeholder Engagement (NXG)
- Build and maintain a qualified target list of schools, PRUs, local authorities, and SEMH commissioners across NXG’s operating regions (primary focus: Milton Keynes, Cambridgeshire, and tender-award territories).
- Own outbound outreach volume targets into schools and stakeholder contacts (call, email, LinkedIn, virtual meetings).
- Book facilitation sessions into the NXG delivery calendar — convert prospect schools into confirmed session bookings.
- Support the NXG Programme Manager with diary-loading so session volume consistently meets monthly contractual targets.
- Maintain a weekly outreach log and submit it to the GM every Friday.
2.3 Appointment Setting — Service Areas
- Convert qualified leads into booked appointments for the relevant UK service owner (NXG Contract Manager, CES Property Lead, or other service area lead).
- Manage the appointment calendar end-to-end — from first outreach through to meeting confirmation, reminders, and no-show follow-up.
- Ensure every booked appointment is logged with a clear brief so the service owner walks into the meeting with full context.
2.4 Property Sales (CES)
- Deliver lead generation and qualification activity for CES’s block management and commercial property management service expansion.
- Support the CES landing-page MVP strategy — handle inbound enquiry triage and first-contact qualification before handover to the Property Management Lead.
- Maintain a live target list and competitor map for the CES Northwest focus area.
- Manage dispatch and tracking of CES outbound campaigns (letters, emails, LinkedIn sequences).
2.5 Team Management — Marketing & Social Media Intern
- Direct line management of the Group Marketing & Social Media Intern, including weekly 1:1s, work allocation, and monthly KPI review.
- Operate the marketing function as an in-house agency supporting sales campaigns — not as a standalone activity. Social media output must be tied to pipeline goals.
- Oversee content calendar, campaign creative, and social channel management.
- Coach the intern in conjunction with the external Marketing & Social Media Consultant (retained separately on an hourly basis).
2.6 Campaign Budget Management
- Manage the group advertising budget allocated across service areas (Meta, Google, LinkedIn).
- Report monthly on spend vs. pipeline generated (cost per qualified lead, cost per booked appointment).
- Flag under-performing spend within 5 working days and reallocate with GM sign-off.
3. Candidate Requirements3.1 Essential
- Minimum 4 years’ B2B sales experience in an outbound / appointment-setting environment.
- Demonstrated track record of hitting or exceeding monthly sales KPIs — must be able to evidence with numbers at interview.
- Experience managing a sales pipeline in a CRM and reporting commercial activity to senior management.
- Confident in outbound telephone and video outreach — this is not a passive account management role.
- Strong written and spoken English; comfortable engaging UK-based clients and stakeholders.
- Familiarity with paid digital advertising (Meta, Google, LinkedIn) and basic campaign reporting.
- Experience line managing at least one junior team member or intern.
3.2 Desirable
- Experience selling into the UK education sector, local authority frameworks, NHS, or the property / block management sector.
- Exposure to tender pipelines and public sector procurement contexts.
- Experience working across multiple brands or service lines concurrently.
Job Types: Full-time, Permanent
Pay: R33 000,00 - R34 000,00 per month
Application Question(s):
- Do you have a minimum of 4 years’ B2B sales experience in an outbound or appointment-setting environment?
- Do you have confident experience in outbound telephone and video outreach in a sales environment (not purely account management or inbound-led roles)?
- Do you have experience managing a sales pipeline in a CRM system and reporting commercial activity to senior management?
Work Location: In person
