Do you love creating marketing campaigns? Do you have creative ideas bubbling inside your mind? Do you want to work in the exciting realm of retail ecommerce? — Yes? We are looking for you!
As a digital marketing expert, you’ll work on performance marketing campaigns across multiple verticals. You will also experiment with various growth strategies with a drive for results and online sales.
We love to work with diverse minds that can bring out the best results for our brands. Being an equal-opportunity employer, we encourage candidates from all backgrounds to apply.
So, do you have what it takes to be an ecommerce digital marketing specialist?
Objectives of this role
- Develop and implement digital marketing strategies aligning with the company’s ecommerce goals.
- Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
- Measure and analyse campaigns’ success using data and analytics tools.
- Lead stakeholder meetings and explain the campaign details to the stakeholders with key performance metrics (KPIs).
Your responsibilities
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
- Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
- Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
- Stay up to date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
Required skills and qualifications
- 3+ years of demonstrable experience in a digital marketing role with SEO, CPC and Social Media Management tasks.
- Knowledge of WordPress and WooCommerce is a must.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.
- A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations is a bonus.
Preferred skills and qualifications
- Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course are a bonus.
- Familiarity with marketing analytics tools like Google Analytics, Looker Studio and SEMRush.
Job Type: Temporary
Contract length: 3 months
Pay: R15 000,00 - R18 000,00 per month
