Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.
The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.
We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.
Purpose of the job
As a Senior Salesforce Customer Data Cloud (CDC) Engineer, you will play a crucial role in implementing and optimising the Salesforce CDC platform. This position involves working cross-functionally with teams across Salesforce CRM, Marketing Cloud, and Data Platform, as well as liaising with product managers and engineers from the platform, and add-on services teams.
In this hands-on role, you will design, develop, and manage CDC data models and robust API data feeds that are essential for the CDC to ingest and produce information for various systems and business functions. These data feeds are critical for constructing an enriched customer profile view, KPIs, advanced segmentation, analytics, and multichannel communication strategies.
Key Responsibilities
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Build strong relationships with cross-functional stakeholders, providing high-value solutions while maintaining open communication channels.
- Gather and document requirements for CDC features and capabilities, including scope, effort estimates, and solution design.
- Consult product managers on breaking down CDC projects into releases with epics and features for sprints, highlighting risks and dependencies.
- Implement and configure all aspects of CDC features and capabilities and beyond.
- Design optimal data models to create enhanced consumer 360 profile for channel communications purposes.
- Integrate and unify various data sources within CDC such as: Consumer profile, membership, loyalty program behaviour, customer service, channel communications engagement, event tracking from mobile app and website; abandoned cart, experience and purchase transactions and other 3rd party data sources related to consumer travel journey.
- Develop, test, and deploy solutions within CDC environments and manage their ongoing maintenance.
- Conduct continuous research and development on the latest Customer Data Cloud features and capabilities.
- Document and deliver proof of concepts, such as Einstein, zero ETL integrations, transitioning them from concept to production.
- Prepare user training manuals and conduct onboarding sessions for new users.
- Apply CDC features and capabilities to use cases while considering limitations and optimising solution for the best results.
Knowledge, skills and experience required
Skills and Knowledge
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Strong foundation in core Salesforce ecosystem (Sales, Service and Marketing Cloud) architecture.
- Proficient in Salesforce basics, Apex, VisualForce, Lightning, RDBMS, and JavaScript for Sales Cloud/Service Cloud.
- Strong understanding of customer data platforms, modern data infrastructure (Snowflake is a plus) and integrating these with CDC.
- Degree in Computer Science, Software Engineering, or a related field.
- Multiple Salesforce developer-related certifications (CDC certification is a plus).
Experience
- Hands-on Implemented and integrated Salesforce CDC across at least one of the following verticals: consumer loyalty programs, travel and hospitality (airlines and hotels), retail (shopping mall brands), or financial services (banks).
- Designed and implemented Salesforce data models which are capable of consuming external non-salesforce data sources while integrating with other Salesforce ecosystem products.
- Configured out-of-the-box Salesforce ecosystem integrations (CRM, Service, Marketing Cloud, etc.).
- Integrated Salesforce ecosystem products with external systems and services whil consuming GraphQL, REST and/or SOAP APIs.
Person Specification
- Self-starter with can-do, will-do attitude
- Able to work with minimal supervision and oversight, able to overcome challenges independently
- Lifelong learner – always identifying areas of improvement and staying up to date with evolving technology and business landscape
- Able to work at pace while working through frequently changing priorities and challenges in a collegiate way
- Always challenging ambiguity
