Position : Brand Manager
Location : Cape Town / JHB
Reporting to : Marketing Manager
Purpose of the Role
To develop the brand in South Africa through optimum use of the A&P investment tools; ensuring a 360ĚŠ approach to all marketing strategies, ultimately growing market share and brand image in South Africa.
KEY RESPONSIBILITIES
Business Performance
Key Responsibilities:
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Develop and execute brand strategies that align with commercial goals
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Lead budgeting and business forecasting processes for your category
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Monitor and analyze market trends, sales data, and competitor activity
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Act as both planner and buyer, managing end-to-end product lifecycle
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Collaborate with sales, supply chain, and creative teams to ensure seamless execution
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Deliver impactful marketing campaigns that drive consumer engagement and conversion
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Identify opportunities for growth, innovation, and product development
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Proven experience in a Brand Manager or Category Manager role
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Strong commercial acumen with the ability to forecast and manage budgets
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Excellent analytical and strategic thinking abilities
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Experience in planning and buying functions is highly advantageous
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Ability to thrive in a fast-paced, data-driven environment
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Strong interpersonal and communication skills
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Work with a passionate, collaborative team in a growing business
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Take ownership of exciting local and international brands
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Influence high-level decisions with your insights and leadership
Stakeholder engagement and management
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Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market
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Work with all stakeholders to gain maximum exposure for the brand
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Co-ordination and implementation of PR activity
Budget and Financial Management
- Management of marketing budget
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Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability
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Ensuring achievement of wholesale budgets across all retailers
COMPETENCIES
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Deciding and Initiating Action
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Working with People
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Writing and Reporting
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Persuading and Influencing
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Planning and Organising
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Delivering Results & Meeting Customer Expectations
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Adapting and responding to change
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Coping with pressures and setbacks
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Analysing
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Entrepreneurial and commercial thinking
SKILLS
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Strong understanding of Brand management & Marketing concepts
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Willing and able to work on both strategy and operational subjects
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Attention to detail
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Proactivity, adaptability & flexibility
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Multitasking
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Strong interpersonal skills
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Negotiation skills
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Communication skills
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Business acumen
MINIMUM REQUIREMENTS/QUALIFICATIONS
Business/Marketing degree
5 years relevant experience in the cosmetics industry
