Role Purpose
The Product Specialist will be responsible for managing and promoting the range of Lubricants offered by BMG. This role requires an in-depth understanding of lubricants, strong product knowledge, and the ability to develop and implement strategies to maximise sales and market share.
REPORTING STRUCTURE
- Business Development Manager
- Product Specialist - Lubricants
MAJOR TASK HEADINGS OR KEY PERFORMANCE AREAS
1. Communication
2. Product Management
3. Product Promotion and Marketing
4. Sales Support and Training
5. Customer Relationship Management
6. Health and Safety
7. Sales
KEY OUTPUTS, ACTIVITIES AND MEASURES
1. Communication
- Represent the company in all forms of communication, maintaining good working relationships and
- networks with internal and external stakeholders, external suppliers, and clients.
- Respond to and follow up on all enquiries by email, telephone and personal visits as required.
- Responsibility for building and maintaining positive relationships with internal and external stakeholders.
- Demonstrate a strong customer service focus and quality communication and output in all interactions with
- key stakeholders and external contacts.
- Measures of Effectiveness / Success
- All query requests are responded to within 24 hours.
- Communications with all stakeholders are professional.
- Management feedback.
- All internal and external reports are accurate and delivered by the deadline.
2. Product Management
- Product failure analysis and failure report writing.
- Product identification.
- Serve as the subject matter expert for consumable products, including lubricants, and other related items.
- Research and stay informed about industry trends, market developments, and competitor offerings to identify opportunities and threats.
- Monitor product performance, sales trends, and customer feedback to assess product viability and make recommendations for product improvements or enhancements.
3. Product Promotion and Marketing
- Develop and execute marketing strategies and promotional campaigns to drive awareness and demand for consumable products.
- Create product collateral, including brochures, technical datasheets, and online content, to support sales and marketing efforts.
- Collaborate with the marketing team to develop product-focused content for websites, social media, and other marketing channels.
4. Sales Support and Training
- Provide sales support and technical assistance to the sales team, including product training, technical presentations, and assistance with customer inquiries.
- Work closely with the sales team to identify customer needs, develop tailored solutions, and close sales opportunities.
- Conduct product training sessions for internal staff and external customers to enhance product knowledge and promote product awareness.
5. Customer Relationship Management
- Build and maintain strong relationships with key customers, partners, and stakeholders to understand their needs and preferences.
- Act as a trusted advisor to customers, providing expert advice and guidance on product selection, application, and usage.
- Address customer inquiries, concerns, and complaints promptly and effectively to ensure customer satisfaction and loyalty.
6. Health and Safety
- Ensure compliance with company policies, industry regulations, and health and safety standards.
7. Sales
- Meet sales targets against specific product price lists in accordance with divisional strategy and set budgets.
- Maintain a regular calling schedule with BMG branch representatives to customers.
- Identify a set of key accounts to target and grow to an agreed budget.
- Identify new customers.
- Negotiate contract extensions and increase justifications.
- Joint calling with Branch staff and customers.
- Conduct regular training presentations for both BMG staff and customers.
- Develop and maintain product and marketing literature.
- Assessing of Branches and customers when required.
- Form and maintain relationships and regular communication with existing suppliers.
- Customer surveys and troubleshooting are undertaken on site.
MINIMUM QUALIFICATIONS REQUIRED
- National Certificate NQF Level 4 / Grade 12.
- Bachelor’s degree in engineering, Business Administration, Marketing, or a related field. (Advantageous).
MINIMUM EXPERIENCE AND COMPETENCY REQUIREMENTS
- Minimum five (5) years of experience in Lubricants’ environment.
- Proven experience in product management, sales, or marketing, preferably in the industrial consumables or
- related industry.
- Strong technical knowledge of lubricants, and related items.
- Excellent communication and presentation skills, with the ability to convey technical information clearly and
- persuasively.
- Analytical mindset with the ability to analyse market data, sales trends, and customer feedback to inform
- decision-making.
- Results-oriented with a track record of driving sales growth and achieving targets.
Should you have the necessary skill set, attach a brief CV to: [email protected] – REF:
Product Specialist- Lubricants – M5662 must be quoted in subject of the e-mail.
All internal applicants are required to complete an IVAF form signed off by line manager prior to submitting application.
Work Location: In person
