Head of Marketing
Are you looking to take your marketing career to new heights? Want to join the company that represents the leading GRC software platform across Africa and push the boundaries of what's possible? If you're a hands-on, versatile thinker with top-notch analytical skills and a knack for solving complex problems, we have the perfect opportunity for you! We're on the hunt for a passionate Head of Marketing (Designate) who can dive into the nitty-gritty while also providing strategic guidance to our management team, shaping the future of our products and market presence. If this sounds like you, we want to hear from you!
Reason for vacancy: Senior Management Move
Reporting to: CEO
Management level of role: This is a management role
Working environment & travel: Exceptionally busy, team-orientated environment Office based
Working hours: 08h30 to 17h00
Context
- The current Head of Marketing has been in the role for 14 years and will transition out at the end of December 2025.
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The current Head of Marketing is highly proficient at:
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Traditional Public Relations
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Organising events throughout Africa
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Running user-groups
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Hosting webinars
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Digital Marketing
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CRM management (Salesforce, in this case)
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Email marketing (Pardot, in this case)
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LinkedIn promotions
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Lead generation
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Brand Management
- The business knows that it cannot replace the incumbent, so it is looking for a person with a strong marketing foundation and the raw talent to learn enough in a 12-month handover, to assume this critical role.
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The ideal start date is on or before 1st Jan 2025.
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The hand-over period will be 12 months of hands-on training, whereafter the individual, being sufficiently proficient, will assume the Head of Marketing role.
Key deliverables
- Take responsibility for drafting and executing the annual marketing plan, go to market strategy across Africa, and managing team members.
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Identify and plan differentiated and impactful marketing strategies/materials to meet different targeted audience requirements.
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Build, manage and mentor a high-performing marketing team.
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Drive the implementation of marketing campaigns that meet business objectives and drive sales accepted leads.
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Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
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Work closely with the sales department to align sales and marketing strategies.
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Manage marketing budget and expenditure.
- Maintain brand standards and ensure compliance across all marketing and communications channels.
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Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
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Build long term relationships with employees, clients, business partners and other stakeholders.
Skills, competencies & abilities
- Designing and implementing integrated marketing strategies to create awareness of the companys business activities to drive sales accepted leads.
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Managing the department and providing guidance and feedback to other marketing professionals.
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Producing ideas for promotional events or activities and organising them efficiently.
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A strong understanding of traditional marketing.
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Exquisite communication and interpersonal skills.
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Up to speed with current and online marketing techniques and best practices
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Thorough knowledge of web analytics (e.g., Google Analytics, WebTrends etc.) and Google Ads
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Customer-oriented approach with aptitude
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Strong understanding of Business-to-business (B2B) marketing practices.
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Excellent organisational and time management skills
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Sharp analytical and problem-solving skills
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Excellent leadership and organising skills
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Analytical and creative thinking
Education & qualifications
- Degree in Marketing, Communication, or a similar relevant field
Details of experience
- Over 5 years working experience in the position of Head of Marketing / Marketing Director / Marketing manager/ CMO or similar
- Proven track record of developing and executing successful marketing strategies
- Outstanding communication, presentation, and leadership skills
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In depth knowledge of market research
- Experience with enterprise level email marketing and automation tool, such as Salesforce Marketing Cloud Engagement / Hubspot
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Experience working with a CRM tool such as Salesforce and reporting marketing successes from Salesforce
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Experience and knowledge working with audiences in sub-Saharan Africa would be beneficial
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Previous experience updating website content for WordPress websites
What would make the applicant successful in the role?
- Attention to detail with a methodical and process driven approach
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Good communicator, approachable, warm, direct
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Above average EQ
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Be self-motivated and a collaborative team player, with a desire for team success
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Energetic & enthusiastic
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Have an inherent desire to exceed goals and targets
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Self-discipline, and self-awareness
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Can do, will do, want to
We are committed to employing based solely on MERIT, irrelevant of gender, religion, or race.
For more information, or any questions contact Tamsin Jatho, [email protected]
CLOSING DATE 25 SEPTEMBER 2024
