Company Overview:
We are a prestigious and luxurious restaurant & lounge establishment known for offering unparalleled dining experiences. With a commitment to excellence, we are looking to expand our brand both nationally and internationally. To achieve this ambitious goal, we seek a highly skilled and experienced Marketing Manager to lead and elevate our marketing efforts.
Role Summary:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that enhance our brand's visibility and reputation in the luxury restaurant and hospitality space. This role requires a deep understanding of luxury branding and diamond clientele, exceptional leadership skills, and a creative mindset to drive our national and international marketing campaigns.
Key Responsibilities:
Strategic Marketing Planning:
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Develop and implement marketing strategies that align with the company's vision of luxury and exclusivity.
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Oversee all aspects of brand management, including positioning, messaging, and visual identity.
Campaign Management:
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Plan and execute high-impact marketing campaigns across multiple channels, including digital, print, social media, and events.
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Monitor and analyse campaign performance, making data-driven adjustments to optimize results.
Brand Development:
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Enhance the brand's presence in both domestic and international markets through targeted marketing initiatives.
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Collaborate with creative teams to produce high-quality marketing materials that reflect the luxury brand's standards.
Digital Marketing:
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Lead the digital marketing efforts, including SEO, PPC, social media, email marketing, and content creation.
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Ensure the brand's online presence is consistent, engaging, and aligned with luxury market expectations.
Market Research & Analysis:
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Conduct market research to identify trends, opportunities, and competitive threats within the luxury hospitality sector.
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Provide insights and recommendations to senior management based on research findings.
Public Relations & Partnerships:
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Manage public relations efforts to maintain and enhance the brand's reputation.
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Establish and nurture partnerships with high-end brands, influencers, and media outlets to promote the brand.
Budget Management:
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Develop and manage the marketing budget, ensuring all activities are cost-effective and within budget.
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Provide regular financial reports and performance metrics to senior management.
Team Leadership:
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Lead and mentor a marketing team, fostering a culture of creativity, collaboration, and excellence.
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Set clear objectives and performance goals for the team, ensuring alignment with overall business goals.
Qualifications & Skills:
Education:
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Bachelor’s degree in marketing, Business Administration, or a related field (post-grad degree preferred).
Experience:
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Minimum of 10 years of experience in marketing, with a focus on luxury brands, hospitality, or high-end consumer goods.
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Proven experience in managing successful marketing campaigns and brand development projects.
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Strong understanding of digital marketing, social media, and content creation in the luxury space.
Skills:
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Exceptional strategic thinking and planning abilities.
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Excellent communication, presentation, and negotiation skills.
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Strong leadership and team management skills.
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Creative and innovative mindset with a keen eye for detail.
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Proficiency in marketing software and tools, including analytics platforms and CRM systems.
Personal Attributes:
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Passionate about luxury brands and the hospitality industry.
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Results-oriented with a track record of achieving marketing objectives.
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High level of professionalism and discretion.
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Ability to work under pressure and manage multiple projects simultaneously.
Benefits:
Opportunity to lead the marketing efforts of a prestigious luxury brand.
Access to exclusive industry events and networking opportunities.
Professional development and career growth opportunities.
