The SME Campaign Manager is responsible for growing, planning, executing, and optimising marketing campaigns that drive acquisition and engagement among small and medium sized businesses.
The role focuses on developing integrated campaigns, managing execution across channels, and working closely with sales, product, and marketing teams to grow SME customer adoption.
Responsibilities:
Campaign Planning and Execution
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Develop and execute marketing campaigns aimed at SME customer acquisition and growth
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Plan integrated campaigns across digital, partnerships, content, and events
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Coordinate campaign timelines, budgets, and delivery across internal teams and agencies
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Ensure campaigns align with overall brand and commercial objectives
SME Market Engagement
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Develop a deep understanding of SME financing needs, business challenges, and funding behaviour, including pain points around accessing capital
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Translate SME insights into relevant campaign messaging and positioning
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Work closely with sales teams to align campaigns with pipeline opportunities
Campaign Performance and Optimisation
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Track campaign performance against acquisition, engagement, and conversion targets
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Monitor campaign KPIs and optimise campaigns based on performance data
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Work with data analysts to measure ROI and campaign effectiveness
Cross Functional Collaboration
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Collaborate with product, commercial, and digital teams to deliver campaign initiatives
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Manage relationships with agencies and external partners where required
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Ensure consistent messaging across all SME marketing activities
Financial Product Knowledge
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Understand GoTyme's business funding offerings and competitive positioning in the SME lending market
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Communicate value proposition around funding access, speed, and terms to target SME segments
Requirements
Required Experience and Qualifications
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4 to 6 years experience in SME marketing campaign management
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Experience managing integrated marketing campaigns across multiple channels
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Experience working with B2B or SME customer segments
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Marketing Diploma or Degree
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Experience marketing financial products, lending services, or business funding solutions (preferred)
Skills and Competencies
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AI and data analytics proficiency essential (strong AI learning agility and intellectual curiosity)
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Openness to adopting new technologies, including AI tools relevant to the role
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Ability to apply AI or automation solutions to improve efficiency and decision-making
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Strong campaign/project management and execution capability
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Ability to translate strategy into campaign plans
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Strong understanding of digital marketing channels
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Stakeholder management and cross team collaboration
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Strong written and communication skills
Benefits
Our Benefits Include:
Comprehensive Group Life Cover
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Life Cover
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Funeral Cover
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Global Education Protector
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Disability Cover (incl. Contribution Protector)
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Severe Illness Benefit
Healthcare That Works for You
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Full company contribution to Health Insurance for eligible employees.
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Partial company contribution to Medical Aid options for eligible employees.
Plan for Your Future
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Access to a Retirement Annuity, with convenient payroll deductions to help you save for retirement while benefiting from applicable tax advantages.
Other benefits include:
- EAP support (counselling, financial and legal for you and anyone financially dependent on you).
- Competitive, industry-benchmarked salaries.
- Non-guaranteed performance bonuses.
- Access to company shares (T's & C's apply).
- Wellness days.
- Social clubs.
- On-site barista.
