Purpose of the Position
To sell and promote the Heineken Beverages Brand portfolio to customers within a specific geographical area, by creating brand awareness and building brands in line with strategic objectives.
KEY RESULT AREAS
- Drive market share
- Drive and maintain Accessibility, Availability and Activation and Affordability for clients
- Drive RSP
- Brand portfolio approach across all categories Beer, Wine, Spirits and RTD
- Drive price-driven promotions and power pack compliance agreements with customers
- Build partnerships with customers
- Maintain call strike rate
- Drive continuous improvement and implement business improvement initiatives
- Take responsibility for own development and contribute to team effectiveness by displaying HEINEKEN Behaviours
EDUCATIONAL QUALIFICATIONS
- Relevant Tertiary Qualification (Diploma / Degree)
PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES
- 2-3 years of FMCG or relevant experience
- A valid drivers license - Code 08 without endorsements with at least 2 years driving experience
- Weekend work and promotions
- Persuasive selling skills & negotiation
- Sales Commercial Insights: Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
- Sales process management :Understand the primary key drivers of sales in different channels
- Sales Product Knowledge: Product relevance by channel, cluster and tier understood and applied
- Sales strategies and plans to sustain brand growth
- Sales Technology Application: Demonstrate an understanding of how technology works within the sales process
