Employment Type: Independent Contractor
About the Role
Practice Promotions is looking for a Digital Marketing Specialist to join our growing team. This role is ideal for someone who is creative, analytical, and passionate about digital marketing. The successful candidate will support multiple marketing initiatives including paid social advertising, email marketing, content creation, SEO, and performance reporting.
We're looking for someone who can wear multiple hats, take initiative, and contribute to a fast-paced remote team environment.
Key ResponsibilitiesMeta Advertising
- Create, manage, and optimize Meta (Facebook and Instagram) advertising campaigns
- Monitor campaign performance and make recommendations to improve results
- Track key metrics and provide regular reporting
Email Marketing
- Create and schedule email campaigns
- Build and maintain email lists and audience segments
- Monitor campaign performance, open rates, click-through rates, and conversions
- Assist with email automation and nurture campaigns
Content Creation & SEO
- Write blogs, website content, and SEO-focused articles
- Conduct keyword research and implement SEO best practices
- Optimize existing content to improve search visibility
- Assist with content planning and editorial calendars
Analytics & Reporting
- Monitor website and campaign performance using Google Analytics and other reporting tools
- Provide regular reports and insights on marketing performance
- Identify opportunities for improvement and growth
General Marketing Support
- Assist with digital marketing projects as assigned
- Collaborate with internal teams on marketing initiatives
- Stay up to date on digital marketing trends and best practices
QualificationsRequired
- Experience managing Meta (Facebook & Instagram) advertising campaigns
- Experience with email marketing platforms and campaign management
- Strong content writing and editing skills
- Experience writing blogs and SEO-focused content
- Excellent written and verbal English communication skills
- Strong attention to detail and organizational skills
- Ability to work independently in a remote environment
Preferred
- Google Analytics Certification
- Experience with Google Analytics 4 (GA4)
- Basic understanding of SEO strategy and keyword research
- Experience with WordPress
- Experience working in a marketing agency environment
What We're Looking For
- Self-motivated and proactive
- Strong problem-solving skills
- Comfortable managing multiple projects and deadlines
- Detail-oriented with excellent follow-through
- Positive attitude and willingness to learn
If you're passionate about digital marketing and enjoy working across multiple areas of marketing, we'd love to hear from you!
Pay: R278,91 per hour
Application Question(s):
- Tell us a little about your experience with Meta (Facebook and Instagram) advertising. What types of campaigns have you worked on?
- Tell us about your experience creating marketing content, such as blogs, website content, email campaigns, or SEO-focused articles.
License/Certification:
- Google Analytics (Preferred)
Work Location: Remote
