Join a Leading National Distributor
A well-established national distributor of hardware, fasteners, and DIY products is looking for an experienced External Sales Representative to drive business growth across the Free State region. This is an exciting opportunity for a motivated sales professional with a proven track record in the hardware or FMCG industry who enjoys developing new business, managing key accounts, and building long-term customer relationships.
Location
Bloemfontein, Free State
Salary
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Market-related salary
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Attractive commission structure
Minimum Requirements
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Matric (Grade 12)
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Sales and/or Marketing qualification (advantageous)
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Minimum 5 years' external sales experience within the hardware, building materials, fasteners, tools, DIY, or FMCG sector
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Valid driver's licence and own reliable transport
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Willingness to travel extensively throughout the Free State region
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Proficient in Microsoft Office (Excel, Word and PowerPoint)
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CRM experience (advantageous)
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Strong communication skills in both English and Afrikaans
Key Responsibilities
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Achieve monthly and quarterly sales targets.
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Identify and develop new business opportunities.
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Open and grow new customer accounts.
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Manage and strengthen relationships with existing retail customers.
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Conduct regular customer visits and territory planning.
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Identify opportunities to expand product ranges within customer stores.
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Prepare quotations, proposals, and customer contracts.
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Assist customers with credit applications.
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Monitor customer performance and regional sales opportunities.
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Coordinate in-store merchandising standards and promotional activities.
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Conduct product demonstrations and customer training sessions.
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Generate weekly call plans and monthly sales reports.
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Mentor and support merchandising staff where required.
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Travel throughout the Free State region to maintain customer relationships and grow market share.
Key Competencies
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Strong sales and negotiation skills
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Customer-focused with excellent relationship-building ability
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Results-driven with a proven ability to meet and exceed sales targets
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Excellent planning, organisation and route management skills
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Analytical with the ability to interpret sales data
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Self-motivated and able to work independently
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Professional, well-presented and highly driven
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Able to work under pressure in a fast-paced environment
What You'll Bring
We're looking for someone who is passionate about sales, enjoys building lasting customer relationships, and has the drive to grow an established territory while identifying new business opportunities. Experience within the hardware, building supplies, tools, or DIY retail market will be highly advantageous.
Interested?
Submit your updated CV today and take the next step in your sales career with a respected national distributor offering excellent earning potential and long-term career growth.
Only shortlisted candidates will be contacted. If you do not receive feedback within two weeks of your application, please consider your application unsuccessful. This position will be filled in accordance with the company's Employment Equity policy.
