At SovTech, we believe the future of software lies in the talent, innovation, and creativity found on the African continent. Headquartered in South Africa, our team of highly-skilled engineers, designers, and strategists spans the continent, tapping into Africa's diversity to fuel a collaborative culture of disruptive thinking and technical excellence. For over a decade, we have been pioneering world-class software development for a global audience, with a mission to become Earth's leading software company from the world’s fastest-growing continent. We design and develop solutions that empower our clients to digitally transform and thrive globally. We are the leading custom software development company from Africa that, like any great tech company, was founded in a garage.
SovTech has now grown to more than 350 of the best software engineering experts, building world-class platforms for growing businesses across four cities on three continents. We are always actively searching for the continent's most talented and driven techies to join our growing team—those who benchmark themselves against the best on the planet and wake up hungry to master their craft and continue their advancement.
Position details:
The Marketing Operations Specialist will be responsible for managing and optimising our marketing technology stack, ensuring seamless integration and data accuracy across platforms. This person will support the marketing team by providing insights and analytics, improving processes, and ensuring the successful execution of marketing campaigns.
Day by Day responsibilities:
➔ Marketing Technology Management: Oversee the configuration, maintenance, and optimization of marketing tools and platforms (e.g., CRM, marketing automation, analytics tools).
➔ Campaign Support: Work closely with the marketing team to support the execution of marketing campaigns, including email marketing, social media, and digital advertising.
➔ Data Management: Ensure data integrity and accuracy across all marketing systems, and manage data imports, exports, and synchronisation between systems.
➔ Reporting and Analytics: Develop and maintain marketing performance dashboards, and provide insights and recommendations based on data analysis.
➔ Process Improvement: Identify opportunities to streamline and automate marketing processes to increase efficiency and effectiveness.
➔ Lead Management: Support lead management processes, including lead scoring, routing, and nurturing workflows.
➔ Compliance: Ensure marketing activities comply with data privacy regulations and best practices.
Requirements :
Technical Skills
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Proficiency with marketing automation platforms (e.g.,HubSpot)
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Experience with CRM systems (e.g., Hubspot, Salesforce).
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Strong understanding of data management and analytics tools(e.g., Google Analytics, Looker).
Familiarity with email marketing platforms and tools. -
Analytical Skills:
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Strong analytical skills with the ability to interpret data and provide actionable insights.
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Experience with creating and maintaining dashboards and reports.
Communication Skills:
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Excellent written and verbal communication skills.
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Ability to collaborate effectively with cross-functional teams.
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Project Management:
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Strong organisational and project management skills.
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Ability to manage multiple projects simultaneously and meet
deadlines
Advantageous if you have the following skills:
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A/B Testing
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Account-Based Marketing (ABM)
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Marketing Certifications
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Advanced Analytics
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Web Development
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Graphic Design
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Compliance Knowledge
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Project Management Tools
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SEO and SEM
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Keyword Research:Ability to conduct thorough keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
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Understanding of how to identify high-traffic, low-competition keywords relevant to the business.
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On-Page Optimization: Proficiency in optimizing website content, meta tags, headers, and URLs for search engines.
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Experience with implementing structured data and schema markup.
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Content Strategy: Ability to develop and execute content strategies that align with SEO goals.
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Experience with creating SEO-friendly content that attracts and engages target audiences.
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Technical SEO: Understanding of technical aspects of SEO, including website speed optimization, mobile responsiveness, and site architecture.
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Familiarity with tools like Google Search Console, Screaming Frog, and GTmetrix for technical audits.
Link Building:
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Knowledge of link-building strategies and techniques to improve domain authority and search rankings.
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Experience with outreach campaigns and acquiring high-quality backlinks.
SEO Analytics:
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Proficiency in using analytics tools like Google Analytics, Moz, or SEMrush to track and analyze SEO performance.
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Ability to generate and interpret reports to provide actionable insights.
Local SEO:
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Experience with optimising for local search, including Google My Business and local citation management.
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Understanding of local search ranking factors and how to improve visibility for local queries.
Work Environment:
At SovTech, we foster a self-directed and inspiring work environment where our team members have the freedom to innovate and create. We believe in empowering our teams to take ownership of their projects and drive them to success. Collaboration and knowledge-sharing are at the core of our team's values, and we encourage continuous learning and growth. Join us to be part of a team that thrives on pushing the boundaries.
Our Interview Process:
Why Join us:
Join SovTech and become part of a forward-thinking team that values innovation, collaboration, and personal growth. Here's why you should consider joining us:
Exciting Projects: Work on diverse and challenging projects for leading clients across various industries, pushing the boundaries of web development.
Collaborative Environment: Be part of a team that encourages collaboration, knowledge-sharing, and continuous learning, fostering personal and professional growth.
Impactful Work: Your contributions will directly impact the success of our projects and clients, allowing you to make a tangible difference.
Professional Development: We provide opportunities for training and workshops to enhance your skills and keep you at the forefront of industry trends.
Competitive Compensation & medical aid contribution: We offer a competitive salary package with additional benefits.
Hybrid & flexibility: We’re a hybrid company, and as such we need to have a set of how that works (as it can be very grey!). Fluid aims to encourage flexibility in where and how we work. In true SovTech words, ‘We don’t value how or where something is done, only that it is’ #RESULTS
If you are passionate about Software development, enjoy working with cutting-edge technologies, and want to be part of an inspiring team, SovTech is the place for you. Join us as we shape the future of software innovation.
Learn more about SovTech:
Have a look through our Careers page & our values The SovTech Spex
Check out our latest Blog posts.
Dive into our Instagram page.
