Key Operating Principle
This role functions as a central control tower, not a full execution layer.
- Markets / Agencies: Own setup, trafficking, and activation
- Central AdOps: Owns governance, QA, validation, and data integrity
1. Central Governance & Standards Ownership
- Act as the central authority for AdOps standards across all 9 markets
- Define and enforce gold standard guidelines for campaign setup, taxonomy, tagging, and tracking
- Maintain and evolve frameworks to ensure consistency and scalability across markets
2. Campaign Intake & QA Control (Powerhub-Led)
- Manage campaign intake via Powerhub, ensuring briefs are complete and meet required standards before progressing
- Implement a strict QA gate:
No campaign goes live without AdOps validation
- Conduct pre-launch QA on:
oCampaign setup and structure
oNaming conventions and taxonomy
oTagging and tracking implementation
- Prioritise QA based on market importance and campaign complexity
3. Tagging, Tracking & Measurement Oversight
- Define and govern tagging frameworks and tracking requirements across all markets
- Validate that campaigns are correctly tagged and aligned to measurement standards
- Do not execute tagging for all campaigns, but audit and approve implementation
- Intervene directly only in complex or high-risk cases
4. Data Integrity & Datorama Enablement
- Ensure all campaigns are correctly structured to feed into Datorama for centralised reporting
- Validate data flows and flag discrepancies or gaps
- Work with markets and analytics teams to resolve data issues
- Focus on data integrity assurance, not full reporting ownership
5. Exception-Based Troubleshooting & Escalation
- Act as the escalation point for critical AdOps issues
- Provide hands-on support for:
oComplex tracking setups
oPlatform or integration issues
oHigh-priority campaign risks
- Avoid becoming the default execution layer for all markets
6. In-Flight Audits & Quality Monitoring
- Conduct periodic audits of live campaigns (not continuous monitoring of all campaigns)
- Identify deviations from standards and enforce corrective actions
- Focus on risk-based monitoring rather than full operational oversight
7. Market Enablement & Accountability
- Provide clear guidelines, templates, and playbooks to markets and agencies
- Train and upskill teams to improve first-time-right execution
- Reinforce that:
oMarkets/agencies own campaign setup and activation
oAdOps owns validation, governance, and escalation
Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or a related field- Minimum of 4–6 years’ experience in Digital Ad Operations, Campaign Management, or AdTech environments
- Proven experience working with major digital platforms (e.g. Google Marketing Platform, Meta, DV360, Campaign Manager)
- Strong understanding of ad serving, trafficking, and campaign lifecycle management
- Hands-on experience with tagging and tracking frameworks (e.g. Floodlight, pixels, UTM structures)
- Experience working with data visualisation and reporting tools, particularly Datorama (or similar platforms)
- Familiarity with QA processes, taxonomy frameworks, and governance structures across multiple markets
- Experience working in a regional or multi-market environment is highly advantageous
- Experience working with Adobe Analytics, GA4 (Google Analytics 4), Cardinal, or similar analytics and measurement tools
