IMPORTANT: !!!You must submit a short video ,at the end of the Typeform for your application to be considered!!! We only review applications submitted via our Typeform (link below).
Role: Meta Ads Media Buyer (Conversion Tracking)
Location: Remote (South Africa)
Monthly Pay: R33,000 – R40,000, depending on experience
Hours: 40 hours per week, with a 1 hour unpaid break each day
- Weekdays: 09:00-18:00 (UK Time)
About Us
We're a UK-based performance Meta-specialist marketing agency specialising in patient acquisition for cosmetic dental practices. We run the entire funnel for our clients, from ad creative lead generation, through to booked, qualified consultations, combining Meta advertising, custom conversion tracking, and AI-powered lead conversion.
We're small, fast-growing and we've roughly doubled our client base in the last two months. This is a pivotal moment for the business, and this role is central to the next stage of our growth. You'd be joining early, with real ownership and a path to grow, as we scale and work towards our goal of becoming the industry leading dentistry agency in the UK.
The Role
This is the person who makes sure every client's campaigns are performing at their absolute best, week in, week out, and that our conversion tracking stays rock solid no matter what the ad platforms throw at us.
You'll own two things that sit at the heart of our service: the media buying that keeps lead quality good and cost per lead low as we scale and the technical tracking setup that makes accurate optimisation possible in a heavily restricted advertising category. You'll also be client-facing, reporting on performance and being a trusted point of contact for the practices we work with.
Right now, a lot of this sits with our founder. We need someone who can take genuine ownership of campaign performance so the business can keep growing, and so our clients keep getting exceptional results.
What You'll Own
- Campaign performance — keep every client's Meta campaigns performing consistently, holding cost per lead down as we scale ad spend. You'll be proactive, spotting dips and opportunities before they become problems, not just reacting to them.
- Conversion tracking — build and maintain reliable conversion tracking for ad accounts in a restricted category where standard tracking is regularly blocked. Diagnose issues fast, fix them, and adapt the setup as platform restrictions continue to change. We're open to better approaches than our current one, so if you know a smarter way to do this, we want to hear it.
- Client reporting and communication — produce clear monthly performance reports (written summaries plus short video walkthroughs), respond to client queries about performance, and join client calls to talk through results with confidence.
- Staying ahead — even when campaigns are performing well, you'll be thinking about how to keep them there and how to improve. Future-proofing, not firefighting.
Who We're Looking For
Must-haves:
- Proven experience running Meta (Facebook/Instagram) ad campaigns and managing them to a target cost per lead or cost per acquisition
- Solid technical understanding of conversion tracking: server-side tracking, custom events, offline-tracking, Google Tag Manager, Stape, Conversions API, tag management and how to keep events firing reliably. More important than knowing our specific tools is understanding why tracking breaks and how to fix it
- The ability to diagnose and adapt tracking setups as advertising restrictions change, rather than relying on one fixed method
- Excellent written and spoken English and the confidence to communicate directly with UK-based clients on calls and messages
- A proactive, ownership-driven mindset. You don't wait to be told something's wrong
Bonus (and something you'll have room to grow into):
- An eye for creative performance: the ability to look at an ad account, understand which creatives and audiences are working, and help shape what we test next. We see media buying and creative strategy as inseparable, and this is a big part of where this role can grow
- Experience with GoHighLevel or similar CRM/automation platforms
- Experience advertising in restricted or regulated categories
What You'll Get
- R25,000 – R35,000 per month, depending on experience, with clear progression as the agency grows and you take on more ownership
- Fully remote, working UK-friendly hours
- A genuine seat at the table. You're joining a small team early, with real influence over how we work and a direct line to the founder
- The chance to become the technical and performance backbone of a fast-growing agency, with your responsibility and reward scaling alongside the business
How to Apply
Please complete our short application form at the link below. It takes around 5-10 minutes and tells us far more about whether you're the right fit, than a CV would.
https://w7iu4v9osme.typeform.com/to/dWZ6eG16
Pay: R33 000,00 - R40 000,00 per month
Application Question(s):
- Do you have hands-on experience with Meta conversion tracking (Pixel, Conversions API, Google Tag Manager, and/or server-side tracking)?
- Have you run Meta ads in a restricted or regulated category (e.g. healthcare, dental, weight loss, finance, insurance) where standard tracking or optimisation was limited?
Experience:
- Meta Ads Media Buying: 2 years (Required)
Work Location: Remote
