The WPP Campus, 20 Woodlands Drive
Woodmead, Johannesburg, South Africa
GOAT CAMPAIGN MANAGER
JOB DESCRIPTION
REPORTING TO: Head of Goat (in future as the team grows to the Head of Campaign Management)
The role will focus on delivering end-to-end campaign management for brands working with Goat. The
role will help with the growth of Goat which aims to support our agencies in broadcasting their clients’
messages via content and Influencer Marketing channels, which we deliver at scale.
As a Goat Campaign Manager, you will work with internal and external stakeholders to ensure that
our proposals and campaigns meet the highest standards, are competitive and communicate GOAT’s
capabilities, offerings and value in the best possible light.
LEADING AND SUPPORTING ON CAMPAIGNS
Successfully lead individual campaigns up to the value of R350,000
Successfully provide support on campaigns to campaign leads up to the value of R1,400,000
Demonstrable ability to be in control of at least 7 successful campaigns simultaneously (this might mean
you’ll 'report' on some of these and 'leading' some of these. Start to work on overseeing more of the
activity happening across the accounts you work on.
Be able to effectively answer questions from people in the team to help guide decisions that are being
made.
Ensure SOWs and briefs are understood, campaigns are running smoothly, and discuss priorities and
targets in an effective way.
Identify problems on a campaign and, if not solvable, immediately bring to the attention of someone
senior
Support Account Managers with influencer and campaign matters on client calls, and always be
confident in your approach.
Successfully Discover influencers for the campaigns that are briefed into Goat – always ensuring that
you understand what the client wants and will be happy with.
Make sure budgets are being managed effectively throughout the campaign, ensuring that whether we
are replacing influencers or adding new ones, we do so ensuring that we remain within client budget
and that the target margin is a prominent thought continuously
Having the foresight to make drastic changes to a campaign approach/mechanic based on live
campaign data (in consultation with the paid media team, if applicable)
INFLUENCER RELATIONS
Keep up with influencer marketing and social trends to be referenced in campaign proposals and
strategies
Be active on social media, namely: Instagram, TikTok, LinkedIn and X
Successfully be able to read and interpret an influencer campaign brief