Tekkie Town is seeking to employ a Digital Media Coordinator who will be responsible for leading all aspects of customer engagement for the Tekkie Town Brand.
Interacting with group services, this role represents and holds the customer experience for Tekkie Town in direct marketing and various forms of customer communication. The role is responsible for the integrity and growth of customer data, customer communication and use of the Group management tools (SalesForce) for deployment, tracking and reporting on customer engagement as per agreed metrics.
The role further holds responsibility for how the customer experiences direct marketing messaging, emailer content / design, personalisation and deepens Tekkie Town’s investment into customer relationship management. In addition this role is responsible assisting with the building and achievement of paid media metrics and strategically delivering into the digital marketing team as part of an integrated marketing strategy alongside E-Commerce.
This role is also instrumental in how the brand participates in the Group rewards programme as well as commercial communication journeys and is responsible for the various data schema’s and use and building thereof across the brand and Group
- Strong ability to analyze information.
- Attention to detail
- Problem-solving
- Numerical skills
- Strong verbal and written communication skills, able to interact effectively with various stakeholders.
- Collaborative, able to build good working relationships with colleagues.
- Self-starter with a willingness to take ownership and solve problems.
- Effectively driving results and deadline-orientated
- Matric (National Senior Certificate).
- A relevant Communications / Marketing Degree or Diploma is preferred.
- 3 to 5 years of experience in campaign management and digital marketing
- Working knowledge of Salesforce Data Cloud or any other Customer Data Platform
- Working knowledge of SQL for data manipulation and analysis
- Knowledge of Customer Relationship Management (CRM) Systems
- Working knowledge of data analytic reporting
- Good understanding of data process design and data architecture.
- Proficiency in Google platforms.
- Knowledge of tools like Salesforce, Adobe, Oracle, HubSpot Marketing Hub, or similar customer relationship management (CRM)platforms.
- Knowledge in data analytic presentation and reporting.
- Basic understanding of paid media (Google Ads, Meta Ads, Tik Tok Ads ) & SEO best practices.
- Liaise and brief in updated content requirements for campaigns /promotions across Digital media platforms
- Ability to write basic to intermediate SQL statements and queries.
