Job Summary: The Operations and Marketing Coordinator at the company will be responsible for ensuring smooth day-to-day operations across our sales sites (Not company shops) while also developing and executing marketing strategies to drive brand growth and customer engagement. This role requires a blend of operational oversight and creative marketing skills to optimize store performance and enhance the brand's presence in the market.
Key Responsibilities:
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Operations Coordination:
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Coordinate site roll-outs, including site selection, contract approvals, and ensuring timely setup and stock levels.
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Oversee drivers’ performance with monthly training and checks; ensure drivers are equipped and properly monitored.
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Attend site installations and launches, ensuring all marketing materials and staff training are completed prior to opening.
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Monitor and report on product quality and complaints; ensure compliance with marketing and operational standards.
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Oversee daily operational activities across assigned sites, ensuring adherence to company standards and procedures.
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Analyse operational data and KPIs to identify trends, opportunities, and areas for improvement.
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Work with all departments effectively and efficiently to roll out projects and generate revenue.
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Conduct regular site visits using a tactical checklist to evaluate performance and implement necessary actions.
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Provide training support where needed for software/systems as needed.
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Marketing Coordination:
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Develop and implement local marketing campaigns to promote products and drive store traffic.
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Coordinate with the marketing team to ensure alignment with national campaigns and brand messaging.
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Plan and execute LTOs and promotions to enhance brand visibility and engagement.
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Responsible for working with design and suppliers to roll out new print materials when needed.
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Proofing all artwork created for DFD and liaising between design and vendors to execute on brand initiatives.
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Collect and analyse customer feedback and market research to refine marketing strategies and initiatives to grow revenue.
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Serve as the primary liaison for vendor relationships for marketing initiatives.
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Identify opportunities within the Consumer-Packaged Goods (CPG) industry to enhance business performance.
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Create and analyse reports to support innovation and new menu development, identifying trends and insights to guide product enhancements and new offerings.
Preferred Qualifications:
- Experience in the quick-service restaurant (QSR) industry or similar field.
- Knowledge of CRM systems and marketing.
- Creative thinking and problem-solving abilities.
Working Conditions:
- Company car and phone will be provided.
- Travel between store sites.
- Flexibility to work evenings, weekends, and holidays as needed.
- Ability to handle multiple tasks and prioritize effectively.
Requirements:
- Qualifications in the marketing or related field.
- At least 2 years marketing & operations experience in mid-level to management role.
- Preferred, experience in sales, brand, category, or shopper management experience.
- Ability to foster relationships, build rapport and negotiate partnerships.
- Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet, and social media sites.
- Highly motivated self-starter with a strong sense of urgency.
- Strong organisational and communication skills.
- Have problem-solving; brand-building; marketing campaigns and research skills.
- Demonstrates curiosity. Welcomes failure as a learning opportunity.
- Proven ability to develop and execute strategic marketing programmes and supporting tactics.
- Strong project management skills, communication, facilitation, and presentation skills.
- Ability to operate at the ‘’lowest level of detail’’.
- Responsibilities may include additional duties beyond the specified roles.
Please forward a full up to date CV
