We are looking for a Senior Digital Strategist to support a leading FMCG account. This role requires a strong strategic thinker who can lead digital planning across multiple campaigns, working closely with media, creative, and client teams to deliver integrated, full-funnel solutions.
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Lead development of full-funnel digital strategies aligned to brand and business objectives
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Translate marketing briefs into clear channel strategies and campaign frameworks
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Define audiences, channel roles, and digital ecosystem approach
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Guide campaign structure (always-on, bursts, launches)
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Work closely with planners, buyers, and platform specialists to ensure execution aligns with strategy
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Analyse performance and provide optimisation recommendations and strategic learnings
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Align campaigns to KPIs, measurement frameworks, and ROI targets
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Collaborate with cross-functional teams to ensure integrated delivery
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6–10+ years in digital strategy / media strategy
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Strong FMCG experience (highly preferred)
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Proven experience across key platforms: Google, Meta, Programmatic, and ideally Retail Media
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Solid understanding of full-funnel planning and performance marketing
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Experience working in agency environments and managing multiple stakeholders
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Strong analytical and strategic thinking capability
