ENTERTAINMENT INDUSTRY BUSINESS
Established 14 Years | Office-based, business park in Maitland, Cape Town
Job Description
Entertainment Sales Executive (Bookings, Sales & Client Management)
Position
Entertainment Sales Executive
Reports to
Founder & COO
Location
On-site / fully office-based, business park in Maitland, Cape Town (exact address shared with shortlisted candidates)
Type
Permanent, full-time (Monday–Friday)
Package
R18,500 – R25,000 per month (commensurate with experience) + performance-based bonus
Direct report
One direct sales report
Purpose
Own the bookings and sales pipeline, manage key client and artist relationships, and drive revenue growth for our premium event and performer booking services.
Position Overview
We are seeking a driven and detail-oriented Entertainment Sales Executive with a minimum of five years’ proven experience in sales within the event, entertainment and hospitality industry. This is an exciting opportunity to own our bookings pipeline, manage key client relationships, and drive revenue growth for our premium event and performer booking services.
The successful candidate should have experience with a CRM management platform — particularly Zoho CRM — and be proficient with the full Microsoft Office Suite. They will bring strong administrative discipline, a genuine understanding of the entertainment product, and the client-service instincts to match.
About the Company
Since 2012, we have established ourselves as a premium service provider in the events and hospitality sector, distinguished by our specialisation in AV & Tech and Sound & Lighting solutions. Our exclusive partnership with a respected roster of artists, DJs and performers sets us apart in the industry, enabling us to deliver comprehensive, high-calibre bespoke experiences.
Recognised for our innovative, trend-setting approach and uncompromising commitment to excellence, we have become a trusted market leader. Our accomplished team consistently exceeds client expectations, and our sustained growth reflects both our reputation and the increasing demand for our services.
As we continue to expand, we are seeking an experienced Entertainment Sales Executive to join our dynamic organisation and support our ongoing success.
About the Role
As Entertainment & Event Services Sales Executive, you will own our office-based bookings and sales pipeline, manage a portfolio of high-value accounts, and serve as the primary point of contact for clients and artists alike. You will work within clearly defined KPIs set by the founder and COO, with the support of a direct sales report. Your role bridges account management, artist coordination, and revenue optimisation — ensuring seamless service delivery and a client experience that reflects our brand standards.
This is a fully office-based role. We are looking for someone who thrives in a structured, fast-paced environment and brings the administrative rigour, product knowledge, and interpersonal polish this seat demands.
Key Responsibilities
Bookings & Sales Pipeline Management
- Manage the full bookings pipeline from initial enquiry through to confirmed booking and post-event close.
- Ensure 100% of new leads are logged into Zoho CRM within 24 hours of receipt.
- Advance all enquiries through pipeline stages (Created, Qualified, Proposal Sent, Won, Lost) within 24 hours of each interaction.
- Identify leads that are stuck in pipeline stages, diagnose root causes, and take corrective action or escalate appropriately.
- Track lead volumes on a daily, weekly and monthly basis across the pipeline.
- Monitor lead source trends and frequently requested artists to inform pitching strategy.
- Identify duplicate records and correct CRM anomalies proactively.
- Maintain 95% accuracy in client data, event details and financial records at all times.
Client Communication & Relationship Management
- Acknowledge all client enquiries within 24 hours (excluding weekends and public holidays).
- Respond to clients within 24 hours of confirming performer availability.
- Follow up on proposals and formal quotes within 72 hours, targeting 80%+ client response rates.
- Forward complex briefs to senior management with full qualifying information.
- Conduct random quality checks on outbound client correspondence to maintain communication standards.
- Build and maintain strong, trust-based relationships with clients across both B2B and B2C segments.
Proposal & Quote Generation
- Ensure 90% of informal proposals meet company standards, including fees, artist bios, set lists, technical riders and event customisation details.
- Generate and send formal quotes, invoices and contracts within 12–24 hours of client confirmation via Zoho CRM.
- Confirm quote values are accurate, with particular attention to multi-day or high-complexity events.
Artist & Performer Coordination
- Confirm artist availability within 12–24 hours of client request.
- Escalate unresponsive artists within 24 hours.
- Maintain 100% compliance with artist booking confirmations and communicate status changes within 12 hours.
- Record agreed rates and verify invoices with 100% accuracy.
- Conduct monthly check-ins with 100% of assigned artists; update profiles, rates and marketing materials monthly.
- Track artist payments and ensure budgets are current at least one month prior to each event.
Revenue Growth & Upselling
- Identify and pursue upselling opportunities in at least 30% of enquiries (additional artists, premium packages, equipment hire).
- Achieve a minimum 20% conversion rate on upselling suggestions.
- Track conversion rates from lead to closed won/lost and report on trends to the founder/COO on an agreed cadence.
- Suggest upselling opportunities based on pipeline patterns and support improvement of follow-up communication quality.
Financial & Payment Tracking
- Track 100% of client deposits and update payment status daily.
- Monitor projected versus actual figures and flag discrepancies timeously.
- Track deposit and final invoice timelines actively to support deal closure.
- Resolve or escalate artist payment delays within 24 hours of identification.
Event Execution & Final Coordination
- Ensure 100% of event details (timelines, soundcheck times, hospitality requirements, etc.) are recorded and acknowledged by all parties.
- Perform final CRM data checks 48 hours before each event.
- Maintain thorough documentation of client and artist expectations.
Team Support & Sales Coordination
- Oversee and support the daily activities of a direct sales report, maintaining accountability to KPIs.
- Monitor task volumes and overdue items; identify workflow bottlenecks and suggest prioritisation.
- Support role clarity and continuity during team transitions or handovers.
Reporting & Post-Event Administration
- Submit weekly reports on lead status, outstanding payments, artist confirmations and unresolved challenges.
- Send thank-you emails and feedback requests within 4–7 days of each event.
- Close events in CRM as ‘Closed Won’ or ‘Closed Lost’ within 7 days of conclusion.
- Review pipeline dashboards to identify bottlenecks across stages and surface insights relevant to sales performance.
Key Performance Indicators (KPIs)
You will be measured against the following core KPIs, set and reviewed by the founder and COO:
Lead Management & CRM Compliance
- 100% of leads logged within 24 hours of receipt.
- 95%+ data accuracy across all client, event and financial records.
- 100% pipeline advancement within 24 hours of each interaction.
Client Communication
- 100% of enquiries acknowledged within 24 hours.
- 100% post-availability confirmation responded to within 24 hours.
- 80%+ response rate on follow-up proposals.
Artist Availability & Booking Confirmation
- Availability confirmed within 12–24 hours of client request.
- 100% booking confirmation compliance.
- 100% accuracy in artist rate recording and invoice verification.
Revenue & Conversion
- 20%+ conversion rate on upsell opportunities.
- Upselling potential identified in 30%+ of enquiries.
- Conversion rate from lead to closed won/lost tracked and reported monthly.
Client Satisfaction & Engagement
- Minimum 90% client satisfaction score (CSS).
- 90%+ artist engagement rate for monthly check-ins and updates.
- 95%+ task completion rate within specified timelines.
Leadership & Self-Starter Qualities
This role requires a candidate with strong personal ownership and a self-starter mentality. The ideal candidate will demonstrate:
- Self-Initiative & Independence — ability to identify tasks and priorities without constant direction; demonstrates proactive engagement and full ownership of the bookings pipeline.
- Proactive Problem Forecasting — capacity to anticipate operational challenges and implement preventative measures before issues arise.
- Task Completion & Accountability — demonstrates the capability to work independently, complete assignments thoroughly, and meet all deadlines outlined in operational procedures.
- Interpersonal Confidence — possesses warmth, resilience, and the interpersonal skills to manage clients, coordinate artists, and collaborate effectively across teams.
- Deadline Adherence — committed to meeting all established timeframes and SOP requirements without the need for micromanagement.
Required Experience & Qualifications
- Minimum 5 years’ direct sales experience within the event, entertainment & hospitality industry (performer bookings, venue coordination, artist representation, or related fields).
- Proven track record managing client relationships and achieving consistent sales and bookings targets in an office-based environment.
- Proficiency with Zoho CRM (or demonstrable ability to master it quickly); experience with CRM-based lead management is essential.
- Advanced proficiency in Microsoft Office Suite: Excel, Word, PowerPoint and Outlook (required for daily operations).
- Strong administrative and organisational skills with the ability to manage multiple concurrent bookings and client accounts simultaneously.
- Sound understanding of the entertainment or hospitality product — artist profiles, event logistics, client expectations and service standards.
- Excellent written and verbal communication skills, with the ability to build rapport with high-profile artists, discerning clients and internal team members.
- Experience supporting or coordinating a small sales team is advantageous.
About the Ideal Candidate
You are a detail-oriented, client-focused sales professional who thrives in a structured, office-based environment. You have a genuine love for the entertainment or hospitality world and understand the nuances of high-end bookings, artist relations and client expectations. You are organised, responsive and CRM-disciplined — someone who takes pride in a clean pipeline and zero dropped balls.
You may have come from a boutique hotel reservations team, a talent or entertainment agency, a venue events office, or a similar client-facing, bookings-driven environment. You are comfortable managing competing priorities without losing sight of deadlines or quality, and you communicate with confidence whether you’re dealing with a nervous client, a last-minute artist change, or an internal handover.
You do not need to have managed a large team — but you are reliable, accountable, and set a high standard for yourself and those around you.
What We Offer
- Competitive base salary of R18,500–R25,000 per month, commensurate with experience.
- Performance-based bonus structure tied to KPI achievement and bookings targets.
- Opportunity to support and develop a direct sales team member.
- Exposure to high-profile artists and premier event clients across the Western Cape and beyond.
- Professional development and growth opportunities in a thriving, fast-paced industry.
- A fully office-based role with a structured, collaborative team environment.
Application Requirements
To be considered for this position, applicants must submit the following as a complete package:
- Updated Curriculum Vitae (CV): maximum three pages. Your CV should clearly outline your relevant experience in sales or bookings, CRM management and any systems proficiency, along with measurable achievements and targets met.
- Contactable References: a minimum of three professional references who can speak to your sales performance and track record in client-facing or bookings roles. Please ensure these contacts are available for direct communication.
- Written References: formal written references from previous employers or supervisors are essential and must be included with your application.
- Professional Photograph: a recent, professional headshot is optional but appreciated.
- Criminal Record: a SAPS Police Clearance may be requested as part of the standard background verification process.
- Clear Credit Record: a credit check may be required.
All application materials should be clearly labelled with your full name and submitted together as a complete package.
How to Apply
If you meet the above criteria and are ready to bring your sales and bookings expertise to a high-growth entertainment business, please submit your CV, a cover letter detailing your relevant experience in the event and entertainment sector, and references from previous employers via email to:
[email protected]
Please use the subject line “Entertainment Sales Executive Vacancy – [Your Name]”.
This is an excellent opportunity for a motivated sales professional to make an immediate impact in a specialised, high-growth industry.
Pay: R18 500,00 - R25 000,00 per month
Experience:
- Sales: 5 years (Required)
Willingness to travel:
Work Location: In person
