HYBRID AREA MANAGER
KEY RESPONSIBILITIES:
Portfolio Management:
- Manage the HP Products (PC’s, Print, and Accessories) within assigned retail stores.
Store Maintenance:
- Ensure the store base is well maintained in terms of execution, display space, in-stock situation, returns, price ticketing/labels, and point-of-sale materials.
- During non-promotional periods, ensure product availability, correct pricing, and adherence to planograms provided by HP.
Promotional Activations:
- During promotional periods, execute additional tasks such as POS materials in optimal positions within the store.
Reporting and Communication:
- Utilize smart devices to load photos, communicate instructions, and submit reports using the Smollan REX app.
- Provide timely updates and feedback to ensure effective communication with the management team.
Campaign Management:
- Assist in the roll-out of POS materials and recall of POS materials as required by campaigns.
- Outline store coverage for weekend in-store demo activations and audits on weekend promoters.
Ad Hoc Promotions:
- Provide assistance with general field marketing team duties as needed for ad hoc promotions.
Competitor Audits and Feedback:
- Conduct audits on competitors in the market and gather voice of consumer feedback to inform strategies and initiatives.
Relationship Building:
- Build profitable relationships with the allocated store base to enhance collaboration and drive sales.
Sell-Out Initiatives:
- Implement sell-out initiatives and below-the-line activations to drive sales growth.
Asset Management:
- Manage the planning and distribution of assets to ensure optimal impact and utilization.
- Maintain accurate records of asset/product registers to track usage and availability.
Store Placement:
- Be placed in stores according to the HP Retail Store Base and current structure, ensuring optimal coverage and representation.
Policy Adherence:
- Follow the policies and guidelines communicated by the store, maintaining compliance with regulations and standards
- Meet with the Area Manager once a week for reports, concerns, feedback, plans, directives, and material handover such as POSM and challenges.
Weekend Activations:
- Conduct weekend activations as mandatory activities, engaging with customers and promoting HP products.
Execution Excellence:
- Secure the #1 position in store for all executions, ensuring optimal visibility and prominence of HP products.
Price Ticket Maintenance:
- Ensure daily maintenance of correct price tickets in store, both on and off promotion, to accurately reflect pricing and promotions.
Merchandising Execution:
- Execute in-store merchandising according to HP and Retailers' directives and/or planograms, maintaining consistency and quality.
Professionalism:
- Adhere to a dress code supplied by HP, always presenting a professional and polished image.
Demonstrations and Engagement:
- Conduct demonstrations as required and aligned with key SKUs and product focus, engaging with customers to showcase product features and benefits.
Hygiene and Maintenance:
