The Paid Search Specialist is responsible for devising, planning, and executing impactful PPC campaigns across platforms such as Google, LinkedIn, and Microsoft Ads. They will work on a diverse range of campaign types including Performance Max, Google Lead Forms, and LinkedIn Lead Gen, with a primary focus on exceeding client KPIs and goals related to lead generation. This role is a full time role and offers hybrid work flexibility, with the expectation of attending in-office meetings in Westville once a week. It is a requirement to have access to a stable internet connection and your own laptop to effectively fulfill the responsibilities of this role.
Core Responsibilities:
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Manage client accounts on a daily basis using Google's suite of online and desktop tools.
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Utilise Google platforms such as Google Ads, Google Analytics, Google Tag Manager, and Google Looker Studio.
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Manage campaigns across LinkedIn Ads and Microsoft Ads platforms.
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Support the creation, upkeep, and monitoring of ads, keywords, search terms, audiences, and bid strategies to achieve client’s objectives.
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Offer recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other elements of paid media to generate high-quality leads for clients.
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Stay updated on the latest digital marketing trends to integrate effectively into our accounts.
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Generate monthly client reports using Google Looker Studio and delivering comprehensive analysis of campaign performance.
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Communicate account performance, trends, and areas of opportunity effectively to clients and Key Account Managers.
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Collaborate within a dynamic team environment and coordinate with other key departments within the organisation.
Requirements
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Gr.12/School leaving certificate is a minimum requirement
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1 year Paid Search experience is a minimum requirement
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Marketing Certificate, Diploma/Degree is advantageous.
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Proficiency in website analysis using various online tools is beneficial.
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Experience with Meta and Google is advantageous.
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Social Media PPC/Content Management experience is a bonus.
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Knowledge of SEO is a bonus.
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Completion of Google Search certification is required within the probation period.
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Demonstrated enthusiasm for digital marketing, particularly in Search Engine Marketing (SEM).
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Ability to think creatively, identify opportunities, and solve problems.
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Strong attention to detail and adept at multitasking in a fast-paced environment with deadlines.
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Effective communication skills, both verbal and written.
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Ability to work independently, as well as part of a team.
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Willingness to stay updated on industry trends and apply knowledge to achieve client objectives.
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Exhibits high levels of integrity, autonomy, and self-motivation.
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Excellent analytical, organisational, and attention to detail.
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Basic understanding of UX and website best practices and their impact on SEM.
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In line with our Employment Equity Plan, preference may be given to suitably qualified candidates from designated groups.
